seo online marketing training course malaysia

nang digital online marketing training course workshop 2017

Nang Digital Marketing Master

SEO Online Marketing Training Course

SEO Online Marketing is all about ensuring your business, product or service is maximising the potential of the Internet. Ever typed a product name into Google and been instantly impressed by the first name that appeared on the list? This does not happen by accident. It is the outcome of clever online marketing tactics implemented by clever online marketing professionals. This Introduction to SEO Online Marketing course will teach you these tactics and more.

This SEO online marketing course is a must for small, medium and large businesses, looking to use a proven approach to reaching both new and existing customers. Our interactive, comprehensive Introduction to Online Marketing Course is also a good starting point for marketers looking to expand their career, brush up on their skills and knowledge or move into a different sphere

Overview

This training course is the perfect starting place for online marketing novices or business owners wanting to know how to start promoting their products and services online. During the workshop our online marketing expert will run through the majority of online marketing options currently available. The course covers the basic elements of search engine optimization, social media marketing, online advertising, mobile marketing, email marketing, location services and analytics.

Drawing on examples of successful SEO online marketing case studies and, where relevant, discussing the different online marketing activities in the context of your business and marketplace, this course will provide a good grounding for those looking to start marketing their business online.

Who is this course for?

  • Marketing managers and directors responsible for charting the course for the next generation of marketing in their organization
  • Advertising agency professionals responsible for bringing the latest marketing solutions to bear on their clients’ marketing challenges
  • SME Owners and Management who are serious about using Online Marketing to attract new business as well as keeping in contact with existing clients.

Assumed Knowledge

No pre-requisites required.

What you will learn

  • Understanding digital marketing jargon, the key channels and the underlying principles
  • How to put together a digital marketing strategy
  • How to set KPIs for your online marketing activity
  • How to develop integrated Search Marketing strategies
  • Understanding Social Media marketing in a business context
  • How to effectively plan your email marketing campaigns
  • Selecting online display advertising networks and banner formats
  • How to use Mobile apps, mobile web and location-based services
  • Analytics: what to measure and how to manage

Module 1 – Social Media objectives and strategy

  • Social Media 101 – a quick overview of the leading social media networks
    • Develop a social media strategy for your business
    • Integrate social media into your current communication plans
    • Guidance on the codes of ethics and methods of online engagement
    • Understand the legal constrictions of engaging in social media activity
    • Resourcing your social media activity effectively

Module 2 – Social Media Listening

  • Obtain a picture of your current web presence, brand preference and online reputation
    • How to listen online to your competitors, your clients and other stakeholders
    • How to listen to online conversation within your industry to stay on top of the trends
    •  Where to listen: forums, blogs, social media networks, mainstream media, comment sections, message boards and consumer review sites.
    • How to find your top 10 of most influential bloggers across your market and how to engage with them

Module 3 – Optimising your social media profile

  • Selecting the social networks that are relevant to your business
    • Maximising the effectiveness of your profile pages (personal and business) on your various social networks
    • Techniques for optimising your personal and business profile for best results
    • Guidance on how to grow your community networks of friends, followers, contacts

Module 4 – Blogging

  • Creating your business blog: your first step to social media success
    • Overview of blogging platforms and which one to use under which circumstances
    • Setting up your business blog, establish a network, develop your content calendar and manage and moderate comments
    • What to do before you launch your blog to maximise theSEOof your blog
    • Writing your first blog post – tips and tricks
    • Launching your new business blog – when, where, how

Module 5 – Spreading your viral content

  • Promoting your blog posts to engage readership and to drive traffic to your website
    • Connecting your blog with other networks like LinkedIn, Facebook and Twitter
    • How to use bookmarking sites (Delicious, Stumbleupon) to widen the reach of your blog
    • How to use micro-blogging sites like Tumblr to widen your blog distribution
    • Re-purposing your blog posts to increase virality of your blog content
    • How to use email as a notification tool for new blog updates

Module 6 – Video/Photo/Presentation sharing

  • Understanding the power of sharing video/photo and presentations in social media
    • Overview of the leading video/photo and presentation sharing sites
    •  Video production: How to creatively produce your B2B online video content
    • Branded channels: Creating and customising a branded channel on YouTube
    • Photo Galleries: How to creatively produce your B2B photo galleries and share them on Flickr and Photobucket
    • How to use Slideshare to support your blogging strategy and share other content

Module 7 – Your first social media campaign

  • The key elements of a successful social media campaign
    • Compelling Multimedia: Integrating branded video, apps and other interactive content to supercharge your social media
    • Social Media Advertising: Detailed guidance on all paid-for advertising options available on LinkedIn, Facebook, YouTube and other relevant social media networks
    • Events: Promotion of corporate events, industry seminars and briefings via LinkedIn, Facebook, Twitter
    • How to run successful B2B blogger events and blog in tandem with traditional media events

Module 8 – Social Media Measurement

  • Traffic management: Using Google Analytics to track web traffic and page views
    • Search performance: How to measure impact in search engines
    • How to compare relative levels of blog influence and measure the success of your corporate blogging
    • Tracking the effectiveness of Twitter campaigns – from measuring click-throughs and Twitter influence to the success of your Twitter page
    • Video metrics: What makes a great video campaign and how to track campaigns across numerous video sharing sites
    • Facebook Insights: How to track the effectiveness of your branded Facebook page