2 Days Complete SEO (Search engine optimization) Google Marketing Workshop 2017 Malaysia
Search Engine Optimization (SEO) #1 Page Google Ranking
Download Course Outline here pdf document 2 Days SEO Marketing Workshop 2017 Malaysia
Topics Covered In SEO Marketing:
Google Search Engine Rank in 1st Page
SEO Online Marketing ( Google #1st Page Ranking ) Training Course :
Learn Search Engine Marketing the smart way with Search Engine Marketing courses in Double Effect Training House at Malaysia.
What will going to happen in this 2017 SEO Marketing ?
1. Google AMP – just another fashion or move in the future.
The accelerated mobile web project (AMP) is a new Google program designed to create a new “standard” for mobile devices to build better and more friendly mobile sites. Basically, this new standard is a set of rules that form a simple, lighter version of HTML. And AMP-compliant pages must be super-fast on all mobile devices.
Since its launch in search results in February 2016, AMP has been in SEO news. However, despite all the buzz of the project, SEO and webmasters are still very cautious. AMP is another popular among Google, within a few months, many of them have done before? Or is the project here to stay and form the future of the phone?
2. Redirection can prevent your pages pass topical relevance
If you are in SEO for some time, you will surely remember the golden rule: Do not over-redirect – they are leaking Page Rank n Google.
But two months ago, Google SEO world turn upside down, no longer result in loss of Page Rank announced redirect, you are free to use any type 3xx redirection without having to worry about losing your position.
Within two months ago, I hope you do not get used to this idea, because, according to SEO Master, redirects can actually harm your SEO, presenting their topics of intervention by page via anchor text.
3. HTTPS share your backup data. Any way to solve this problem?
It has been two years since Google began to actively carry out activities, announced the HTTP Web security factor trading algorithm ranking. Network strike switch to HTTPS to raise the position of the idea.
We can still expect to see thanks to the location of the switch? Do not. To be honest, it is not possible that HTTPS can help you rank with your google. On the other hand, there are too many examples of how the switch can take the terrible mistakes.
4. Also creating passages for local businesses? It’s probably time to stop!
Originally, the building could be a reference to a local SEO factor is the most overrated. Local search engine optimization Master recent study shows that strength and local citation does not seem to matter much to the local ranking.
Look at about 3000 local search, a team of local search engine optimization guide to analyze the factors associated with Google local search rankings related to a higher position. It is the study were surprised to find that the reference point is less relevant than other factors, while the undisputed leader is backlinks.
“Why are we being told for so long is a reference to the new backlinks? You may ask. Well, the thing is, most of the local knowledge of SEO experts was based on surveys, rather than the way of experience. Although the empirical relationship (in this study built on a foundation this) still have a causal relationship, it might give us establish priorities for our local search engine optimization few strong leads.
5. Optimizing voice search – you chase featuring an answer.
Fragment appears – also known as “snippet rich” or “direct answer” – is the answer to the question of search, Google shows a special block at the top of the SERP: as you can see from the above picture, graffiti features usually Including links to the pages from which data is retrieved. So it has great potential to attract, you can use traffic. You may be able to get any other reason to win the goal in the campaign highlights?
Oh, the original listing of the winning streak, we mainly have voice search for greater potential – richer answers back to the ticket (43.3% to the text of the problem 40.6%), but more important.
And taking into account the fact that voice search continues to increase in the fact that the Sonics (more than half of American adolescents and 41 percent of American adults use voice search every day), more branding opportunities may just be right you need to add to your SEO program 2017 years.
About SEO Training Course offers by Double Effect Training House
This SEO training course is for business owners, web content writers, marketers, administration staff and anyone else who needs to write bring sales and traffic from Google Search Engine for business. It gives you the skills and proven techniques in ranking for the Google First Page to attract your target audience, engage them with your website and prompt them to take the action desire. You will also learn how to write Search Engine Optimised (SEO) copy text. The day includes lots of practical workshop exercises, real world examples and a healthy dose of discussion about your needs and objectives. Google Analytics + Adwords Training Course
Google Analytics may seem daunting to the novice but once you’re comfortable with the interface, know the jargon and understand key concepts, it’s an efficient way to find out how your ads are doing. How many people are clicking on your website? Who is going to the next stage and contacting you? And what percentage of your traffic is converting to sales? If you need to know all this and more, this plain-words course is for you. I heard a feedback from a course requested course for Social Media Marketing, the guy said he doesn’t need Google Plus part as social media training. He understand Facebook is the leader in Social Media, so Google plus was a small tiny social platform than we can just forget about it, so hereby I need to explained; Google plus not only a strong Social Media Platform, and actually helps you in SEO rangking in Google a lots. So please don’t not avoid Google Plus as your social media tool in future.
For this Google Adwords training we will covered these topics:
- Bring traffic from all search conditions consistent to your landing page or you home website.
- Use conversion tracking to determine the value of your Google Adwords Campaign.
- Create, develop and optimize your own profitable Google AdWords Campaigns.
- Track Back to your website visitors, allowing them to return to your website and take action or engagement.
- Effectively Online promote your products and services.
- Benfits from Google gains of more than 6 billion times a day search volume.
- Improve sales and increase traffic to your website.
- Analyze marketing performance to maximize its effectiveness and optimize ROI.
- Optimize your content with Google Analytics behavior reports.
- Use Google Analytics Conversion reports to increase conversions.
- Use location reporting to identify major markets and expose new markets.
- Use the hot exit page report to reduce bounce rate.
- Resolve technical errors using mobile, browser and operating system reports to prevent sales.
Module 1 – A Guide To Ranking Your Local Business In Google Local Search
Introduction To Local SEO Training Section
Google Search – Understanding How Google Search Works
Module 2 – Google Search And Your Position In Local Search
Local SEO Ranking Factors
Your Local Ranking Factors – How They Impact Local Search Results
Domain Authority And Page Authority
Check Your Local SEO Ranking Scores
Google Local Search
Module 3 – Google My Business – A Strong Local SEO Factor
Google My Business
Cleaning Up Old Google Listings
Managing Your Google My Business Page
Creating A Google Review Strategy
Google My Business – Support Community
Module 4 – Building Up Reviews – Including Google Local Reviews
Citations – Setting Up A NAP Page
Managing Your Citations
Module 5 – Backlinks – Understand How They Improve SEO
Back Linking – An Introduction
Checking The Quality Of Your Back Links
Building Back Links
Social Media Business Pages As Back Links
Module 6 – On Site SEO – Improving Your Sites SEO
Content Marketing As Part Of Your SEO
Creating Your Content
Module 7 – Keyword Optimisation For Powerful SEO
Keyword Strategies – How To Use Keywords Effectively
Inserting Your Keywords On Your Website
Module 8 – Local Business Online Marketing
Marketing A Local Business
Adwords – An Introduction
Setting Up A Local SEO Marketing Consultancy
Module 9 – SEO Elements
Blogs and RSS Feeds
Statistics and News
Web Page Title
Web Page Tags
Module 10 – SEO Linking Power
Into to Linking
How to Get Links
Directories – Paid Links – Forums
Blogs -Articles – Web 2.0 Sites
Module 11 – Do the Right SEO on Your Business Website
Quality Targeted Keywords
Content Management Systems
List Your Site in Search Engine High Ranking