SEO: Why is Google Search Engine?

Where do people search using Goole Search Engine -SEO?

According to Similar Web, Google.com ranked in the 1st place out of thousands of sites [Global and Malaysia]. Hence, Google.com should keep it on the list because lots of people search the Google index on its own search site, and it feeds many sites.

Top-Search-Engine-Msia

Search Engine Result

Now, go to Google and type ‘dentist in Malaysia’, then look at the small wording below the search box, you will see something like “About 68,300,000 results (0.59 seconds)”.

search-result

search-result

It means Google has found over 68million pages that it believes match with these keywords [Dentist in Malaysia] in some way and ranked it accordingly.

How does Google do it?

It begins by looking for pages containing the exact phrase when Google searches for the search term or keywords that you typed in the search box. Next, it looking for pages containing the words close together and for synonyms. For instance, when you search for CAT, Google assumes you might be interested in pages with the word PUSSY. Then, it looks for pages that have the words scattered around. In some cases, pages with words close together ( but not exact phrase ) rank higher than pages with exact phrase. This is becase search engines evaluate pages according to a variety of criteria.

  1. Factors:
  • Word in both visible page and nonvisible portions of the HTML source code
  • Words are weighted in some way
  • A word in one position is worth more than a word in another position
  • A word formatted in one way is worth more than a word formatted in another way
  1. Let’s use an example : dentist in Malaysia

    A. Search engine finds one page with the keywords in the page’s title (between the <tittle> and </tittle>

    B. Another page contains the keyword in somewhere deep in the page text

    • Question : Which one do you think it will appear higher than the other?
    • Answer: A
    • Reason: If the keywords are in the heading on the page, that must be significant; if the keywords appear frequently throughout the page, rather than just once, then it must be mean something.

     

Why SEO important for Business?

Why SEO important for your Business today?

In this globalised generation, everything linked with INTERNET regardless business or personal lifestyle. Why? There could be many reasons such as create awareness, improve brand image, expand target market, build engagement rate, etc. Well, based on the reasons mentioned, Search Engine Optimisation aka SEO plays an important other than Search Engine Marketing, Social Media Marketing, Key Opinion Leader as latter required huge budget to implement.

The vast majority of Website don’t have a chance in the search engine. Why? Because the people creating the website don’t have a clue what they should do to make the site easier for search engine to work with. I could ensure many people had listened the term “SEO “but do they really understand how it works? It is like putting all the keywords together then it will work like how you think it should be? Well, unfortunately, it’s not that simple. SEO is not easy as ABC but if you understand the theory, follow the correct steps, you are able to manage it. Therefore, before we start to create a website, let’s understand how SEO works by surveying the search engine landscape.

What is purpose of SEO? For instance, you have got a problem. You want people to visit your website, in the end bring people to your site to purchase your product, find out what type of service could solve their needs. However, there are so many search engines available how could you target all of them? Alright don’t panic, let’s recognise the terms first!

Search engine is different form search site. Why do I say so?

  • Search Site : A website where you search for information on the web.
  • Search Engine : A system that collects pages from web, saves them in huge database, indexes information and provides mechanism for people to search through the data.

We take AOL.com as an example to explain further the difference between these two terms. One might think that AOL.com is a search engine as it has a big search box right at the top. You can enter the keyword or phrase then press Enter/Search to get the result (As shown in the Picture 1)

Picture 1:

Search Site Example

However, the fact might disappoint you that AOL.com is a search site not a search engine. The result shown in AOL.com actually gets from Google search engine. In concluding this section, search site is the place where you can search and search engine is the system that actually do all the work.

The article will be which of the search engine should keep it on the list. Stay tuned…

How to fly and edit drone video professionally

Create aerial images and pictures of your audience: learn basic Drone Video Editing operations, advanced flight, and drone video editing.

Drone scene by Dji Mavic Pro Platinum

What you need to know before you started your done fly and drone final video

Most drone flies recognize that it is wise to attract as much video as possible when the weather is sensible. However, the longer the flight time, the longer the video takes. Use speed and light effects are effective. This is to increase the lens and draw the audience’s attention one they watch your drone scene.

This technique is similar to the way slow motion is applied to a DSRL camera lens. Basically, speed up the time of long-term follow-up video and drop the things you are interested in can slow down the video. In general, this makes the movement of air more interesting and can speed up some tedious parts of the video.

Dji Drone Selection

One of my favorite DJI Mavic Pro and other popular industrial cameras is the ability to capture Ultra HD video and 4K.

If these lenses are added to the high resolution 1920 x 1080 standard resolution, there is still a lot of image space. Having this extra space allows you to apply what I call glistening. Basically, I mimic cutting like using multiple cameras, so you may shoots with drones and your camera. The way to achieve this view is to provide a full resolution unattended lens and not to be adjusted to match the modified application’s sequence settings. Once you find the site to which you want to apply fraction cuts, you can cut the footage of the drone. From there, you can change the part cut according to the small sequence setting.

Title and graphics overlay
The drone’s image is of course magnificent and must be the focus of attention, but the wide-angle lens produced by many unmanned cameras is ideal for replicas, logos, titles or overlays.

Drone Video Transition
When you become many shots you can take on an unmanned aerial, the possibilities are endless. There are take-off, descent, curl, pane, tilt, 360 degrees, batch, or detector.

Direct cutting can be used to compensate for these shots in many situations, but encounters problems when showing unattended lenses smoothly. Moving between different types of drone shots sometimes seems to be inconsistent or inappropriate.

Sometimes the movement of the drone is turned off or becomes a side, and becomes a curved horizontal line. For ease of repair, adjust the applied adjustment rotation value and correct the horizontal line. This requires some measurement adjustments, but if you go back to the first tip and edit with smaller sequence settings and 4K clips, you can adjust and correct the configuration.

What you need to learn about drone flying?

  • Select portable laptop and edit video and video
  • Identify flight skills, shooting options, flight modes and flying skills to produce outstanding aerial images
  • Plan your flight successfully and maximize your chances
  • Set up GoPro with optimal settings for efficient editing in different situations
  • Create an innovative core material to enrich artwork
  • Before you fly, complete the flight before the flight, start the flight
  • To create a breathtaking work of art, complete eight editing steps that most editors commonly use

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Video Editing Course in Malaysia

Learning Complete Video Editing Skills Training Course in Malaysia 2018 / 2019

These the steps you need for the journey of creating an incredible corporate video.

1st step: Planning and storyboard your final video imagination & Video Script Writing

2nd step: Choose a right music for your video

3rd step: Where and how to get the perfect voice over for the video narration

4th step: Equip yourself with convenience and budget control in videography section, camera, lighting, and voice recording tools for shooting list

5th step: Location and scenery for your video research before you start to roll your camera, Location Scouting

6th step: Shooting and video recording footages and interview shooting

7th step: Post-production is part of the photography, video production, and videography process. Post-production includes all stages of production after taking or recording individual program video clips.

8th step: A Final video for the multi-platform, online and offline purpose

 

The 1st section in Video Editing Course: Planning and storyboard your final video imagination & Video Script Writing

Video Editing Training Course Story Board Design

Video Editing Training Course Story Board Design

The most important component in video production is the use of storyboarding in video layouts. “Storyboard” is a “graphical representation of how videos appear at the same time” (video production techniques, 2018/2019). The traditional storyboard structure consists of boxes with hand-drawn illustrations drawing, each of which describes the suspension of each scene and shots, including what happens in the scene. Each box is a snapshot or a scene. The storyboard is not intended to be described in detail, but it is intended to help you think about video production.

In less than few hours with us, you will able to learn everything you need to know to draw a wonderful gesture in your storyboard. The character in this work tells people about wonderful stories and stories that can be done. Your role seems important. You must draw your character to express your feelings, and tell the story as if the actor is doing well and moving well. You will learn all these without an artistic talent, just use a free web tool for all the drawing and images selected to complete what you’re like to appear in your storyboard.

Create graphic text that can express your ideas clearly and effectively. Because each worker is pointing to the workbench, it should be easy to provide and understand information. Because each video is different from the other video, plain text on the storyboard simply does not work at all. When creating text boards with Canva, you can use professionally designed templates to customize them to your needs and use the excellent media library with a million images and illustrations.

In Video Script, it is more important to leave the buzzwords, shorten sentences and convey clear information. The script should be easy to understand, so if you have any questions, be simple. Use the video summary of the project summary to guide your script creation and make sure you know how long each video will take. Once you have completed your first script, read it aloud. Time yourself. Is it too long? Is there a word or phrase that is hard to say? If so, reduce the script or reword some sentences. Are there specific words that need to be emphasized? Write a clear note to the person who read it last. We will guide all these skills in our Video Editing Course.

 

2nd Step in this Video Editing Course: Choose a right music for your video

Video Editing course Music Corporate Video

Video Editing course Music Corporate Video

Music is one of the most powerful stimuli in the emotional relationship with the audience who watch your video. If viewers are associated with your company or message, they will naturally discover these details and deepen your relationship with the project or brand you mentioned in your video masterpiece. This video editing course in the process will convince you to use background music in your video and assumes that you already know it is useful here. I will give you some hints, you should remember when looking for the right fund of music. Add audio in the video directory follow to your sense of music.

This is the role that determines the music played in your video. Should we admit music or send messages? If you find a lot of music, you can use it instead of improving the overall effect. Whether you are linking various kinds of information or trying to teach technical details, you need to be dedicated and not confused by the audience. You can determine the type of music you need to use. If you define emotions, you can set the mood of the video through music as soon as possible. Do you think the video is positive, positive or exciting? Do you want to make your audience happy, relaxed, nervous, excited or sad? Please choose the right music. Fortunately, many music libraries can search for bookmarks using emotion-based meta tags.

Because of music, don’t let yourself interfere with the video. If you have narration in the video, record the sound and instrument (guitar, violin, trumpet) that you can hit. Do not suddenly change your mood or instrument when choosing music. Do not use traditional pop songs (hair-chorus-bridge) as they will distract you from the video. Select a fixed music whose track is unchanged or slightly increased.

 

Come to 3rd step: Where and how to get the perfect voice over for your video narration

Video Editing Course Voice Over

Video Editing Course Voice Over

Make studio sounds and standard recordings at home or in your bedroom. Audio voice-over recording improvements just at your fingertips.

Your choice of Voice Over (VO) will literally become your brand’s voice. The right voice can create real, lasting emotional bonds between your brand and your customers. Misunderstandings can isolate your potential customers by negatively impacting your product. This is why choosing the right voice for the artist is crucial. Here are the tips to help you complete the process and determine the ideal audio artist for your company’s next video. One of the most common questions a client asks is whether it is better to use a male or female voice for your corporate video? There is no definitive study of the relative efficiency of male and female viewers. In a survey of 2,200 Malaysia adults conducted by us, 46 percent thought that women’s voices were more appropriate, and 48 percent thought men’s voices were more reliable. Obviously, this does not provide accurate evidence to demonstrate the benefit of the other party. Does this mean that male or female voice selection is not important? This incomplete, One problem with this study is that people are not particularly good at assessing why certain sounds are convincing. Many marketing experts say that there are good reasons to choose a female voice artist and vice versa.

It may be hard to choose a voice over actor to know where to begin. With so many dubbing Voice Over choice in Fiverr. The choice between them may be difficult. This is why it cooperates with video production training like us. We choose a reliable dubbing artist who once worked in Fiverr with us before. You can also block dubbing artists so that the artist’s voice meets your specific needs. The “style” of reading a speech is as important as the speech you choose. Changing the way a person provides information in a particular way will greatly affect the final video … and not everyone can read each style. When choosing a sound for your video, consider the reading style you want, the information it provides, and the stories you want to list. You must also consider your audience preferences and final video version. Consider using multiple voices for long texts or personal works so that everything is fun.

 

4th step comes: Equip yourself with convenience and budget control in videography section, camera, lighting, and voice recording tools for shooting list

Video Editing Course videography equipment

Video Editing Course Videography equipment

A good video photographer knows his camera. When Junior is in the first step in the backyard or video space, he should be able to adjust the shutter speed, turn off the autofocus or do other necessary things to capture the best video. In other words, learn cameras from home and abroad. Read the manual – twice. Learn to access menus, lists contain settings, etc. If necessary, keep the bed within reach of the arm (wrap a 3 x 5 card, drill it and tie it to the neckband). A bit of research and preparation can be a good help, so you can shoot better videos.

Camera for Videography
We recommend using at least two cameras. Especially for handwritten videos that do not contain photographs or B volumes (people talking over the phone, walking around the park, walking around the office, attending meetings and many other thematic activities and reducing film screenings). This allows you to crop other movies and screens without any problems. For example, if the beginning of the lens is better than the other, you can change the angle to keep the video flowing.

Using a videography tripod
It seems much more difficult than a great application. Most home videos seem unstable after all. You can use a fixed lens if you install the camera on a RM 120 tripod. At the same time, you can also edit your zoom lens and shoot in front of the camera. Do not trust the digital image stabilization function of the camera. All this is reduced to the center of the frame, which reduces the video resolution. Optical image stabilization is better, but you can not overcome a tripod.

Raise the lighting for Video Moments
The easiest way to overcome lighting problems is to shoot outdoors, where even cloudy days produce enough ambient light to make your video clear and colorful. If it’s sunny, try the sun in the sky when you shoot in the morning or in the afternoon. When it goes directly to the head, it lifts a shadow that does not please the subject’s face. When shooting outdoors is not an option, bring as much light to the room as you can. Turn on the light and turn on the outside light of the curtain. If the camera has a built-in indicator, use it. At least, this will help draw faces in close-ups. The external lights mounted on the shoes are also useful. Many cameras allow you to adjust the guide to light aperture, white balance, shutter speed and other settings, but this requires you to do so until now unless it is a very high end of the model.

 

5th step: Location and scenery for your video research before you start to roll your camera, Location Scouting

Video Editing Course Location Scouting

Video Editing Course Location Scouting

Choose a location that matches the composition of your storyline. This is the first research rule of the shooting location. When you begin to evaluate the site, you can find innumerable possibilities: natural areas, historical sites, unique buildings, urban landscapes and coastal environments. Remember, the most important thing is that you have a story to tell. Choose a location that suits the story you want to make. You should never be restricted by your site. These websites are only raw materials. Before finding a suitable location, you need to know what the script needs.

A bad lighting solution can be as easy to find curtains and curtains made to increase natural light. In some cases, it is necessary to request permission to replace the bulb with a writer device that can acquire or use lighting. Light church, disco, restaurant, hall, looking at the house, the lighting is generally restricted. You can control the light level by recording a few seconds of the test screen using your camera.

The lack of traffic, the white noise that flows and the echoes of sound and movement are available through high-quality audio. When you explore the place, use your headphones to listen to the camera’s microphone and verify these conditions. Test the wireless microphone on the site and listen carefully for this interference. Listening to clear, high-quality sounds is very important for the video to exceed normal levels. And silently sure to get the sound of your location.

 

Hereby, 6th step: Shooting and video recording footages and interview shooting tips and technique

Video Editing Course Videography Shooting Skills

Video Editing Course Videography Shooting Skills

This is a professional guideline to set in an appropriate way without excessive expenses. As a videographer, this is a valuable tool for your future. Since you do not need to waste valuable time, you can avoid the cost of expensive equipment. The camera is full of features and you can use them all. However, it is good to determine the type of imaging you want. Please select the right camera, read these tips, and learn how to use your camera to shoot professional-quality videos.

A camcorder is the best solution to start a deal. From home theaters to YouTube videos, it’s even good to filming a short film. If you are ready for the professionals and invest heavily in the device, you will find professional video cameras that provide attractive video 4K resolution and will provide you with many contacts and professional settings. Now professional video experts are able to take great aerial photos with a multi-purpose UAV. If you’re looking for a bold video from the first person’s perspective, you’ll need to move the camera. Many aspiring filmmakers shoot high-quality videos using SLR cameras.

Fill the frame with your theme, don’t be afraid, just put a little bit. For example, when taking a picture of a child in a swimming pool, it is often visually interesting to pick up a child who is talking, laughing, and leaning slightly to the left and right of the center. Use wide-angle lenses with caution. To locate, you need to rely on a wide range of settings, but please explain this in more detail afterward. Focus on details such as the red lanterns hanging in the streets of PJ Chinatown and the sun-exposed of the KL old street can be flown more than the traditional distance.

 

7th step: Post-production is part of the photography, video production, and videography process. Post-production includes all stages of production after taking or recording individual program video clips

Video Editing Course Post Production

Video Editing Course Post Production

Video Editing can be a complicated process, but this video editing course and flowchart will help you understand the whole thing better. Anyway, postproduction is part of the process that threatens people as much as possible in step of video editing. This is not difficult steps. Postproduction is not like people think is difficult, as long as you progress in stages with correct way. Your first phone can be your videographer tool but hates it, but you can take it to some excellent editors. What you need to know about postproduction and the completion of the movie are the steps below. Do only one step at a time, in the order shown. We have to continue learning and relearning to maintain a high level of video editing technology, so we must ensure that all new products are equal or higher than previous products. Specifically, you will also study semi-production, major production and postproduction processes.

In the 21st century, many companies required sophisticated video communication across the internet, spreading information on products and services all over the world and spreading it. Visual communication is a necessary and necessary skill for today marketing and social media reach. The video editing skills will help you connect your vision with the global staff or audience that connects visually through smartphones, tablets, laptops and smart TVs. As a multimedia product, it has access to many users of navigation that use one of the most effective video formats.

Post-production process: Selection of editing programs: The first step in post-production is choosing the editing program. By choosing the editing application you can run the workflow smoothly and spend less monthly and your cash. You can make a decision based on the needs of the creative editor and the original coordination of the video. You need to balance the two, we will consult you on this steps with the application needed for editing.

Post Production Process: Music: The next step in the post-production process is to include the desired music in your video. The best way is to make music in the studio and create new music for the movie. Because the producer was in violation of the law, we did not use the music used in the movie before. If you purchased the right to use the music, you can add it to your movie. You may try to subscribe to download from music provider website. Producers tend not to always use compressed music previously cleaned due to their low quality. Since the use of traditional music and general music is dangerous, it is better to use modern music types in the movies.

Music mixing: The portion of the mixed or rerecorded film contains the sound configuration of the entire video. After completing all the previous steps, a series of music was prepared, including songs, background music, etc. Just manage these sounds effectively in the entire corporate video. Music and Effects (M & E): This is part of the video finishing production. You need to sell movie use it for a foreign country. An international user requires a voice recording that is not affected by the English conversation so that conversations can be expressed in the desired manner base on their region. Therefore, it is better to get a copy of the music and film effect separately.

 

8th step: A Final video for the multi-platform, online and offline purpose

video editing course understanding video formats

video editing course understanding video formats

If you edit the video and upload it to YouTube or Vimeo or creating an offline video, there is definitely a problem. What video format do you need to output? There are hundreds of video formats and choosing the right video for your project can be annoying. In out video editing course, we collected some information to help understand the following issues for video format you should export. It is a powerful and easy-to-use video editor that allows you to import and export all video file formats such as MKV, MP4, WMV, AVI, MOV, MPEG, GIF. In addition, it allows you to copy video files to DVD or Send them directly to your phone. It is a powerful and easy-to-use video editor progrms that can import and export all video file formats such as MKV, MP4, WMV, AVI, MOV, MPEG, GIF etc. You can also copy the video file to a DVD or directly to a mobile phone, or share on Facebook, Youtube or your own website.

If you are looking for something that can be quickly rendered and played on most machines, then there is nothing wrong with H.264. The H.264 codec is designed to maximize the low bit rate and quality of small files and is actually one of the most common encoding standards for Blu-ray.

The Quicktime MOV format is one of the best options for exporting alpha channels. Apple Quicktime is the pioneer in Video Editing World. Although it is harder to play than other formats, it offers high image fidelity and reasonable file size. Quicktime has many other formats like MP4 and H.264, but MOV is ideal for Alpha channels. Please note that if you use Quicktime, you need to install the format manually.

 

Video Works from our previous Students

Videography process, the trainer explained how lights work.

 

The final project works for Corporate Video from TLP Terminal Johor Corporation

 

Drone scene shoot and edited by Students

 

Video Editing Course

Complete Video Editing Training Course Workshop

Creative design from Malaysia to Singapore