AI Artificial Intelligence for Digital Marketing Workshop

Learn How (AI) Artificial Intelligence can do for your Digital Marketing

The predictable AI capabilities bring a new era of commercialization. According to a recent whole world digital marketing audience report, 86% of marketers believe AI will perform more efficient and effective work in today’s complex digital environment.

AI – Artificial Intelligence Will Predictive Digital Marketing Soon

In fact, AI predictive marketing can change the whole world marketing’s game. This allows companies to anticipate the needs and concerns of consumers and, more importantly, predict marketing information. For organizations that seek to strengthen customer participation, the information is clear. This is because the people who are primary predictors of innovation are likely to succeed. Digital Marketing platform across Google, Facebook, Twitter, Instagram, WhatsApp, SEO, SEM, Youtube and etc.

AI Artificial Intelligence for Digital Marketing Workshop

AI Artificial Intelligence for Digital Marketing Workshop

 

Big Data Analytics in Business and Your Digital Marketing Big Data

The main cause of this popularity and growth of “Big Data” in today’s world is not other than the growth of the smartphones, social media, internet technology, wireless networks and other technologies.

Over the past few years the trends that have revolutionized the internet world, big data is also one of those. The term “Big data” may have been around since past few years but still, for many of us, it is somewhat confusing. Basically, big data is a broad topic, used to define large data sets that can be computationally analyzed to reveal trends, patterns and associations – principally in connection with human interactions and behavior. The main cause of this popularity and growth of “Big Data” in today’s world is not other than the growth of the smartphones, social media, internet technology, wireless networks and other technologies.

 

How Is Big data Important?
The practical implementation of “Big data” can be observed across a wide range of areas, including businesses. Big data is followed by the simple working principle which states that the more you will be having data about anything or situation, the more you will be able to predict it’s future. Now if talk about the importance of Big Data, it doesn’t depend on the volume of data you have but it must revolve around, what you will do with that data and what is your approach to analyze that data?. By analyzing “Big Data”, one can be able to provide his/her solution for cost reduction, making strategic decisions, developing a new product and time reductions as well. It is said that “Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore
A combination of Big data along with its analytics can help you to achieve different tasks. To sketch a clearer picture of big data and the way it can be advantageous to you, the following convoluted analysis can be used for:

AI ARTIFICIAL INTELLIGENCE FOR DIGITAL MARKETING WORKSHOP

AI ARTIFICIAL INTELLIGENCE FOR DIGITAL MARKETING WORKSHOP

 

Machine Learning in Business & Marketing

Since years ago, 2010, queries related to venture capital, conference, marketing, and business-related “machine learning” are increasing substantially, most technical executives often can decide the machine application learning (ML) for business application.

Behind few of the greatest advancements in technology like autonomous vehicles, there is an emerging force of science, which is known by the name Machine learning. Machine learning is the field of science that is a reason behind the development of new world concepts, in both supervised and unsupervised way of learning. On the other hand, it has also enabled the human to build such algorithms, which are useful in building close to the real robots, analytics tools, chatbots and internet of things devices etc.

If we define Machine learning in few words, it can be termed as the subset of “AI” that provides the automatic learning ability to a system with constant improvements through experiences. The best thing about machine learning is that you don’t have to program every single action because the computer applies pre-configured data sets and rules to perform even complex calculations.

 

The Future Of Today’s World of Machine Learning in Business
If you look around, you will find most of today’s businesses are relying on machine learning algorithms these days in order to have a better understanding of their customers and returns opportunities. It has played a great role in transforming the digital world and has made our computing process simpler, reliable, and cost-effective. For the companies that have started practicing machine learning algorithms, machine learning is playing a great role in helping them to provide better customer care experiences, optimized operations and enhancing their security etc. In short, machine learning has changed the ways world used to business in many ways. In this article, we are going to highlight a few impacts of machine learning that can be observed in today’s business world.

 

Personalized search experience
With the advancement in machine learning algorithm, websites and applications these days are learning customer’s preferences for stuff like food, clothing, electronics and other products. Businesses are adopting machine-learning algorithms to enhance the overall online shopping experience by suggesting customers the products that fit their preferences just by collecting and analyzing the different sets of data.

 

Customer Services
Machine learning has greatly transformed the customer support services, and efficient chatbots algorithms nowadays answer more than 80% of customer queries, which really cut operator expenses.

 

Rectified Search results
Search engine these days are getting better than those of the past times do. Nowadays search engines understand what it’s user is trying a search and provide the most relevant information acquired by the user. Long things short, Machine-learning tactics are being arrayed to solve a different kind of problems based on different kind of scenarios and with current advancements in machine learning these days, it is hard to imagine a scenario where a machine learning couldn’t be of any use. According to the business applications, machine-learning methods can be deployed to perform few more things like things like:
• Build accurate pricing models
• Identify network interferences
• Generating real-time advertisement on websites for targeted audiences
• Improvement of demand forecasts in retails businesses
• Can be used to identify any fraud in real time (Gmail spam box is a practical example of this)
• And many others

 

Verdict
Machine learning is playing a major role in helping businesses create better experiences while enhancing the security and efficiency of the processes. Anyhow, machine learning requires the learning of high-quality data to reach its full perspective. Therefore if you want to use machine learning to understand data and make a fruitful prediction for the growth of your business join today machine learning in business course that could be of great use for the better future of your business.

 

Targeting And Understanding The Right Audience
This one can be claimed as the most broadcasted and biggest areas where utilizing big data is practiced today. In this area, big data is used to have the better understanding of customers, their preferences and behaviors. Now when your business starts knowing about customer’s preferences, you will have an advantage over your competitor then.
An Upbeat Customer Service
With the use of Big data now, businesses would be able to specify their customer needs, even before their customer feel the need to voice his/her concerns.
Consumer responsive production
The use of big data will not only enhance the customer services but it will also help the company to manufacture customer responsive products. Therefore, better than asking your customers about what they need to see in your product, you can simply go for big data analysis to predict what they are looking for in a product.

 

Risk management
Investments are always risky because of you never sure about the returns. Anyhow, by utilizing big data analysis a business can have a more comprehensive picture of success or failure rate. Though whenever there is an investment, there must a risk but by using big data, the percentage of failure risk can be minimized.

AI ARTIFICIAL INTELLIGENCE FOR DIGITAL MARKETING WORKSHOP

AI ARTIFICIAL INTELLIGENCE FOR DIGITAL MARKETING WORKSHOP

 

Improved Efficiency
To increases, the performance of the particular process, looking into its data is very important. Now with big data analysis, experts can easily find binding constraints in that particular process. Once those constraints are found and removed a huge increase in performance can be observed.

Last but not the least big data is something that you will have to embrace if you need your business keep on growing. With the power of big data analysis, you can predict the future of your businesses but to have a focused picture of big data, a brief knowledge of Big data and its analysis procedures is required. In order to thrive and succeed in today’s business world big data marketing courses are offered through various platforms and enrolling in those courses can be quite productive for you and your businesses.

Workshop Photos Gallery

AI for Digital Marketing

AI artificial Intelligence for digital marketing workshop

Free Facebook Marketing Tutorial Videos

Free Facebook Marketing Tutorial Videos

  • Connect with new audiences through Facebook advertisement, reduce advertising costs!
  • You can quickly publish numerous publications on various social networks.
  • MASTER Facebook Advertising Manager!
  • Implement Facebook Pixel and advanced tracking strategy
  • Please identify, rearrange and convert your sales funnels!
  • Average RM 0.01 / share / I like my Facebook advertising strategy/click!
  • Use advanced features available in Facebook Business Manager.

 

Create Facebook Page

 

Keyword Research with Google Keyword Planner

 

Optimize Facebook Page Images

 

How to Make your Facebook drive Traffic

 

Facebook Page Setting

 

SEO – Search Engine Optimization for your Facebook

 

Facebook Engagement

 

Facebook Insight – Reporting

 

Facebook Content – What Content Should I Share?

 

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WordPress Free Video Tutorials

100 % Free WordPress Free Tutorial Videos

  • Create a variety of commercial websites, use WordPress, sell to customers.
  • Master WordPress’s internal work to correct, troubleshoot problems and create websites.
  • Sell website maintenance and maintenance plans to premium customers for repeat results.
  • Provide the server and hosting environment in the most cost-effective and secure way.
  • Build and edit web pages within the development environment and environment.
    Transfer the WordPress website from level to level and migrate to the site.

With WordPress surpassing 25% of all sites worldwide, there has never been a better time to build revenue and business around it.

You are here because you want to master WordPress, right? good idea. You are in the right place. Moreover, you can complete tasks without learning any programming or coding.

Although WordPress is open source and because it has tens of thousands of developers building resources for it, it still takes a little while to become an expert in building and managing websites. It not only learns WordPress software, but also requires a little bit of graphic design knowledge, hosting and server management, troubleshooting sites or resolving back-end and server configuration issues, and placing development environments on new sites or updating existing sites. When changed.

Master WordPress With This Complete WordPress Course, without learning how to code and without Coding and Programming.

 

Web Design with SEO for Corporate Workshop

CORPORATE WEB DESIGN & ONLINE MARKETING TRAINING COURSE

OUR NEW WEB DESIGN TRAINING COURSE FOR STARTING TO CREATE A RESPONSIVE WEBSITE AND RUN ONLINE MARKETING (SEO) CAMPAIGN FOR YOU COMPANY AND PRODUCTS.

Today, more and more consumers use the internet to search for the products or services they need. Your business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. Although the cost of designing a website varies, once it’s up and running, a website for a business generally costs around RM1000 a month and, in some cases, as little as RM500.

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online?

Our web design & online marketing training especially for corporate officials to design, built and maintained itself, and will not only help the company save lots of costs and most importantly fully control of your own website. With the online marketing skills in this training course, you able to bring your sales into another stage you never reach before.

You going to learn to create a responsive website. Responsive web design allows a site’s layout to change as the screen size being used to view that site changes. A widescreen display can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display. Let’s master some important computer tools to complete this whole progress of SEO + Web Design Training Course. Master and learn Adobe Photoshop to edit images and Photos, and picture design we published on our website. Nowadays, we don’t force our students to learn the programming language to design a website, with most effective and easy way lets us learn CMS WordPress system to build the perfect website. Once website ready and publish, we need to think how to bring traffic to our website, with online marketing included submitting your website to google search engine, yahoo, bing, facebook for audience able to find you.

Web Design and Online Marketing Course for Corporate and Company

CORPORATE WEB DESIGN & ONLINE MARKETING TRAINING COURSE

OUR NEW WEB DESIGN TRAINING COURSE FOR STARTING TO CREATE A RESPONSIVE WEBSITE AND RUN ONLINE MARKETING (SEO) CAMPAIGN FOR YOU COMPANY AND PRODUCTS.

Today, more and more consumers use the internet to search for the products or services they need. Your business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. Although the cost of designing a website varies, once it’s up and running, a website for a business generally costs around RM1000 a month and, in some cases, as little as RM500.

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online?

Our web design & online marketing training especially for corporate officials to design, built and maintained itself, and will not only help the company save lots of costs and most importantly fully control of your own website. With the online marketing skills in this training course, you able to bring your sales to another stage you never reach before.

You going to learn to create a responsive website. Responsive web design allows a site’s layout to change as the screen size being used to view that site changes. A widescreen display can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display. Let’s master some important computer tools to complete this whole progress of SEO + Web Design Training Course. Master and learn Adobe Photoshop to edit images and Photos, and picture design we published on our website. Nowadays, we don’t force our students to learn the programming language to design a website, with most effective and easy way lets us learn CMS WordPress system to build the perfect website. Once website ready and publish, we need to think how to bring traffic to our website, with online marketing included submitting your website to google search engine, yahoo, bing, facebook for audience able to find you.

How to Create CIS – Corporate Identity System

HOW TO DESIGN & CREATE CORPORATE IDENTITY SYSTEM FOR A COMPANY / CORPORATE

CORPORATE IDENTITY BUSINESS PACKAGE TRAINING COURSE BY SELF CREATIVITY TRAINING HUB

We provide a high quality training for graphic design and print solutions, as well as for web design for your startup and small business. All these under a Corporate Identity System solution design training course. Tools for this course will use Adobe PhotoshopAdobe Illustrator and Adobe InDesign.

WHAT DOES THE CORPORATE IDENTITY TRAINING COURSE PACKAGE INCLUDE?

1. LOGO DESIGN

2-3 Initial Logo Concepts
5 Logo Revisions
Professional Logo Artwork Files (.AI, .EPS, .PDF, .JPG, .PNG – Transparent)
Full Color, Grayscale, Black and White Versions
Copyright Ownership To The Final Logo

 

2. SOCIAL MEDIA DESIGN TRAINING COURSE

Web Page Design with SEO Marketing Training
Facebook Profile and Cover Image Design
Twitter Profile, Header, Background Design
LinkedIn Covers and Profile Images
Youtube, Pinterest

 

3. STATIONERY DESIGN

Letterhead, Business Cards, Envelopes
2 Initial Stationery Concepts
5 Stationery Revisions
Professional Print Ready Artwork Files

 

ALL THESE TRAINING SUBJECTS FOR CIS CORPORATE IDENTITY SYSTEM TRAINING COURSE ARE AVAILABLE IN PUBLIC AND PRIVATE CLASSES. PLEASE MESSAGE US IF YOU LIKE TO KNOW MORE

Honda Social Media Marketing

Social Media Marketing for Honda Dealers

Honda Malaysia Dealers ReCap Videos in 1 day Social Media Marketing Worksho

 

Welcome to this 1 day fast track workshop in Social Media Marketing organized by Honda Malaysia

Download Honda Malaysia Social Media facebook marketing note in pdf here.


 

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Tourism Digital Marketing Workshop

Tourism Digital Marketing Workshop for Matta members resources bank

This two-day Tour Digital Marketing workshop will teach experts in brand awareness that are now related to each other and how brand engagement can change how brands and customers communicate.

Purpose:

Know your specific customers and their future needs
Develop useful tools in e-Marketing
Identify the components of the digital marketing strategy
Build digital infrastructure
Develop your brand strategy

Planned content:

Pioneering tourism and digital transformation of the major issues
Improve your business/brand awareness
Create a person and unique proposition for your tour package and services
How to make fans / fans / customers
How to find your friends/clients online
How to determine your brand/company branding direction

TRAINER Mr Nang

Mr. Nang is a top creativity programs instructor specialized in digital marketing, artificial intelligence, graphic software, video, search engine optimization and web developer. He teaches these courses to over 1000 top entrepreneurs across countries. His courses have received high admiration for the comprehensive tutorials and practical approach with lots of hands-on examples.

He is a TTC HRDF, Apple ASE, Adobe ACT, a Computer expert, a Blogger. His teaching style is, breaking-down complex concepts through simple examples and animations. For his consistent and timely support to his students in creativity business, he was awarded “guide to success responder” badge.

He graduated in 2000 majored in Information Multimedia Design studied on Visual Communication and Computer Information Technology. Amongst his clients are Panasonic Malaysia, Warner Music and also IOI Group.

Welcome back members of Matta, glad to see you again here. Hope you enjoy the resources bank I create for you here. Please enjoy yourself here, if you need further assistant please drop me the message by fill up the form at the bottom page. Or, call me at +6010 220 6800. the private line for Matta members.

Workshop notes

Workshop slides

 

PC / Window Resources

PC Version – Software for Professional Video Editing – Adobe Premiere Pro

PC Version – Software for Professional Photo Editing – Adobe Photoshop

PC Version – Software for Professional Video Montage Effect –  Adobe After Effects

PC Version – Software for Professional Vector  Editing – Adobe Illustrator

Crack file for Adobe CS6 PC Version – Click Here

How to Crack Adobe CS6 PC Version – Click Here

Tutorials Video is coming soon

Market Research – Google keyword planner 2018

How to design a Facebook post using Adobe Photoshop

Full Basic Adobe Illustrator Training Videos

SEO Marketing Series Google search console

 

How to setup website domain hosting email account

Digital Market research similarweb – Research on your Competitors website and understand their weakness and strength

SEO Marketing Course Malaysia – WordPress Plugin Yoast SEO

 Accept Payment from Credit Card or Debit Card from Paypal Setup

 

Best trick to download a video from Facebook 2018

2 days Tourism Digital Marketing Workshop – Matta – Sabah Workstation

Tourism Digital Marketing Strategy Workshop Tourism Digital Marketing Strategy Workshop Tourism Digital Marketing Strategy Workshop Tourism Digital Marketing Strategy Workshop Tourism Digital Marketing Strategy Workshop Tourism Digital Marketing Strategy Workshop

Online Marketing Course Malaysia

Online Marketing Course Malaysia

online marketing training course malaysia

online marketing training course malaysia

This is Complete Online Marketing Course you should master

The program of our Online Marketing Course offers the opportunity to master the platform-specific skills evaluated by the highest employers while also gaining a broad understanding of the entire digital marketing ecosystem. After this Online Marketing Course, you will be ready to join a big company or a small company and even become a free digital marketer. Learn to create marketing content, use social media to expand your information, discover content in search, run keyword ads, and advertise on Facebook. In addition, learn how video ads and displays work, how to use email for marketing, and use Google Analytics for measurement and optimization. Make a plan to increase your leads and sales from online marketing from our Online Marketing Course.

Online Marketing Course Malaysia pdf download

Base of Marketing Strategy

In this Online Marketing course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that have demonstrated the entire Online Marketing program as an example of how to apply what you learned in the context of B2C and B2B.

Online Marketing Content Strategy

Online Marketing content is at the core of all marketing activities. In this lesson, you learn about how to plan your content marketing, how to develop content tailored to your target audience, and how to measure impact. Our comprehensive online marketing and marketing marketing strategy is trusted by thousands of marketers and companies in more than 100 countries, providing everything you need to create, launch, and optimize winner strategies. Integrated and easily accessible from Online Marketing Course.

 

Social Media Marketing Strategy

Social Media is a powerful channel for marketers. In this Online Marketing Course, you learn more about key social media platforms, how to manage your social media presence, and how to create effective content for each platform.  In this course you will learn how to master social media marketing, blogging, copy writing, email marketing, local search engine optimization, SEO, YouTube marketing, video production and Instagram photography, and we’ll also show you how to personalize Profile just one iPhone or smartphone for your social media profile! Everything You Need To Build A Powerful Online Marketing Existence …You’ll learn what it is to work online, what is not in digital marketing online, and where to spend your time and energy. You’ll learn about the buyer’s psychological journey and how to map it to social media marketing, create your content and sales processes, everything just single course in this Online Marketing Course.

Search Engine Optimization (SEO)

SEO free marketing tool from Google: Get Free Traffic to Your Site with SEO. Search Engines are an essential part of an online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your site’s UX and design, and implement link creation campaigns. Search Engine Optimization is one of the most cost-effective marketing strategies because it offers hundreds of daily orientations to your business for free. Take this SEO training course and follow the proven steps to rank 1st in 1st page on Google. Everything is described in simple English, all recommended tools are free! And welcome to our most powerful Online Marketing Course part!

Performs 3 main steps to get higher ranking and traffic and search engine optimization on Google Search Engine

  • ✔ Keyword Research: Looking for low competition, high conversion keywords
  • ✔ Page Optimization: Optimize your content around this keyword
  • ✔ Disable page optimization: Create authoritative and backlinks around your keywords and content.

This online marketing course SEO section, we will provide you with clear, downloadable and hands-on lessons to help you grow your business (or your future business!).

  • Dramatically improve your search, traffic and sales rankings
  • Avoid dangerous SEO myths that can prevent your business
  • Get instant access to the best free search engine optimization tool
  • Find the most profitable keywords for your business
  • Perfect SEO content every time
  • Find 8 better ways to get high quality backlinks
  • How to improve your local business without content marketing
  • Complete a free SEO audit on any website
  • Use Google Analytics to track SEO metrics
  • Enables page load speed and mobile friendliness testing
  • Answer hundreds of SEO questions to students during this lesson

If you follow three steps correctly as shown in the lesson, you can remove your competitors out of the water. Soon you will be at the top of your search results, benefit from high traffic volume, increase your power and increase your sales.

 

Search Engine Marketing and Gogole Adwords

Optimizing the visibility of search engine results is an essential part of digital marketing. Increasing your search through Search Engine Marketing (SEM) is an effective strategy for achieving your marketing goals. In this lesson, you learn how to create, implement, and optimize an effective campaign with Google AdWords. Learn how our customers use Google AdWords to change sales and earn AdWords certification! Learn how to bring consistent, reliable, high-quality traffic to your website daily with Google AdWords! Your customers are using Google every day to find the products and services you offer, but your competitors are losing their competitive edge as your AdWords campaigns are more optimized than your AdWords campaign. Our Online Marketing Express Course will show you the skills and skills you need to win your business and get consistent and profitable traffic to your site 24 hours a day, 7 days a week.

  • How to set up your AdWords account from the ground up
  • The theory behind successful online advertising
  • What keywords and how to use them for your advantage
  • How to set up conversion tracking, and how to track incoming calls on your site
  • How to use Google AdWords to track sales, results, and forms
  • How to use competitor reports and customer data in your campaigns
  • How to write and test your ad on A / B
  • How to improve your Quality Score and your cost-per-click
  • How to build your account, campaign, ad group, and keyword list for best results
  • How to analyze the keyword data in Excel to get more in-depth data information
  • How to automate optimization tasks and run better analytics using tools like SEMrush and Optmyzr
  • How to regularly monitor your campaign performance
  • How to see the problems in your account and what needs to be done to solve the problem
  • How to understand your customers psychologically

 

Social Media and Facebook ads

Noise into social media can be challenging, and marketers often use paid social marketing tactics to expand their message. In this lesson, you will learn about opportunities for targeted ads on social media and how to conduct an advertising campaign that echoes with the audience.  If you have or are planning to create a Small Business Facebook page, I assure you that this Online Marketing course knowledge and strategy will be the quickest and most effective way to reach your first, relative, true and have Targeted fans! We will personally answer all questions and questions (and provide my personal email address!) after the Online Marketing course you attend. So that you can implement this simple strategy in a weaker way. We know this power has a huge audience on one of the most important social media platforms in the world and we look forward to helping you achieve your goals, join us today in our Online Marketing Course.

  • Have a meaningful understanding of what Facebook does and what it does
  • Understand the purpose of your Facebook page
  • Learn the most powerful empowering thought
  • Learn about the five main elements of each fan page
  • Optimize your web page name to convert more fans
  • Optimize your images to convert more fans
  • Optimize your description to convert more fans
  • Optimize your apps and tabs to convert more fans
  • How to use your existing content to maximize your desire
  • Understand the purpose of your Facebook content
  • Learn how to make sure Facebook does not go
  • Learn the most effective strategies for attracting relevant and genuine Facebook fans
  • Learn about Feed News Facebook algorithm
  • And post content accordingly to take advantage of the Newsfeed algorithm
  • How to find your Facebook voice?
  • How excellent customer service
  • How to use your Facebook as a motivation to speed up your goals
  • Advanced Facebook Like Strategy
  • How to interpret and respond to Facebook’s views
  • How to control and use your Facebook fans

 

Email marketing

Email is an effective marketing channel, especially in the conversion phase and customer retention. In this lesson, you learn how to create e-mail marketing strategies, create and execute email activity, and measure the results. Email marketing is the most effective way of online marketing that you can use in your online business. Whether you sell products, services, or just rely on advertising to monetize websites, email marketing will provide the highest return on investment for all online business models. However, the only way to see success through e-mail marketing is to create an effective campaign, and that’s what happens in the process. This course is for online marketing, bloggers, or small business owners who want to use email marketing to grow their business. It doesn’t matter if you’ve done email marketing in the past, or if you’ve never used a email marketing platform before, this course will help you understand everything you need to know.

  • Launching your first email campaign
  • Getting started with email marketing
  • The basics of an email marketing platform
  • Writing effective emails that inspire action
  • Growing your email list to increase revenue potential

Whether you are a company worker, blogger or small business owner, your goal is the same. You want to increase revenue from business and email marketing, and if used effectively, will help you do the same. This lesson will explain how to do it and make you a better email marketer. And you going to master these mentioned skills in our Online Marketing Course.

 

Use Google Analytics for measurement and optimization reports

Being able to track online operations, the effectiveness of digital marketing efforts can also be tracked. In this lesson, you’ll learn how to use Google Analytics to evaluate your audience, evaluate your takeover and your participation, evaluate your conversions to meet your goals, and use these insights to plan and optimize your marketing budget. This online marketing course / google analytics section, is for anyone who wants to grow their business with data-driven decisions, but is working hard because they feel the technical and data pressures. In each part of the course, we’ll walk you through Google Analytics to explain how you can answer strategic issues you may encounter. You can use the same approach as your own data so you can quickly find and document similar views and share it with your management team or client. Specifically, I want to help you identify “low rolls of fruit” corrections or updates that are easy to reach and will have an unbalanced positive impact on your website. Whether you’re a beginner, middle or want to update, this exercise will help you grow your business (or future business!) With Google Analytics. We promise you the only regret is that you did not find this course 6 months ago, and then started studying. Stop making important business decisions in the dark. Sign up today to learn for free and learn how to add Google Analytics with data driven results.

  • What are the Key Performance Indicators you need to track?
  • Where should you focus your marketing efforts?
  • How can you save more visitors on your website and get them converted?
  • What is a technical problem that prevents sales?

8 Digital Marketing Trends Forecast 2018

1. Voice search progress

With voice search already contributing 20% of search volume, businesses will further consider this search engine optimization strategy strategy in 2018. With all major technology providers investing in virtual assistants, artificial intelligence technologies will advance and become an integral part of the journey between users and brands.

2. The resurgence of marketing has a special effect

In recent years, there has been a significant increase in marketing influences, especially social media. Thinking of the product will show a slump, as new niche audiences appear, including Z-list celebrities, who love the island. This can be a cost-effective way, with around RM7500 for every 100,000 followers, reaching out to the affected and relevant audiences – if done right!

3. More companies are investing in live chat

Live chat is not a bigger channel of communication. We’ve seen the peak of 2017 B2B chat interaction spike across multiple customers. Not only that, it has proven to be a medium of high conversion rates. Businesses will put more proxies online and will be available outside business hours. We will Create a Parrot Bot Together! This course is a Step by Step Guide in Building a Chat Bot for Facebook Messenger.

4. Change to #no filter community

Tired users are polished and Photoshop media. With this growing audience – thanks for false news – the brand will realize that truth is key. Its content will be more realistic, eliminating live video explosions and real life spray weapons.

5. More local inventory

Since its launch in 2016, there have been very few local inventory. You will think of major changes in local motivation, and more retailers will skip that. This problem is difficult to identify LIA values and standard product ads. Google will upgrade this tracking in 2018 …

6. Better measurement of the entire channel

Omni channel is the term I’ve heard many subscribers this year. With 75% of mobile searchers visiting the store within 24 hours, Project Beacon production is not surprising. In 2018, Google will share more information about how they track store visits and give business ideas about how this attribution works – and start using it as a key KPI.

7. Understand the micro-moment

With more devices than people in the world, every single person checks their cell phone 100 times a day on average, the micro moment is important. Decide at a tiny moment; when you check emails, social media or push notifications. Monitor this touch point and its impact on leaders to make macro conversion a top priority.

8. Reducing the norms of more inclusive information

In 2017, we see that key brand campaigns are really focused on gender equality, prejudice and sexuality. Think Heineken Worlds Apart and McCain Apple  Ads. Those who have enough confidence will see big players and be more aware of how to target everyone, obscuring gender gap and sex taboo.

 

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Artificial Intelligence Training Course in Digital Marketing

Artificial Intelligence Training Course in Digital Marketing

Building Artificial Intelligence Services

Building Artificial Intelligence Services

Reach – Use various inbound technologies to reach visitors

Coverage involves using technologies such as content marketing, search engine optimization, and other “earned media” to bring visitors to your website and start their buyer journey. Artificial intelligence models and trendy apps can be used at this stage to attract more visitors and provide a more engaging experience for your website.

artificial intelligence facebook marketing course malaysia

artificial intelligence facebook marketing course malaysia.jpg

1. AI generates content

This is a very attractive AI area. Artificial Intelligence can not write a political opinion or blog article on industry-specific best practices advice, but content generated by artificial intelligence in some areas can be useful and help attract visitors to your site.

For some features, AI content compilers can select elements from the dataset and build a “human exploration” article. AI author named “WordSmith” produces 1.5 billion copies in 2016 and is expected to continue to be popular in the coming years.

The author of AI is very useful for reporting organized events and data. Examples include quarterly earnings reports, sports events and market data. If you operate in areas such as financial services, the resulting AI content may be part of your content marketing strategy. The good news is that the automation vision that the companies behind Wordsmith have announced is a free beta version of its AI writing application so you can try out the technology and see if it might be useful for your brand.

artificial intelligence course malaysia

artificial intelligence course malaysia

2. Smart content management

The content policies supported by AI enable you to further attract your visitors by showing relevant content. This technique is most commonly found in the “Buy X Buyers Also Purchase Y on Many Pages” sections, but they can also be used for blogging and messaging content that is more widely available on the web. This is also a good technique for subscribing to business, and more and more people are using this service, the more data to use machine learning algorithms and better content suggestions. Think of the Netflix backup system to continue to recommend you, indicating that you are interested.

Deep Learning Algorithms Course Malaysia

Deep Learning Algorithms Course Malaysia

3. Voice search

Voice search is another artificial intelligence technology, but when marketing, it uses technology developed by major players (Google, Amazon, Apple) rather than developing its own capabilities. Voice search will change the future of SEO strategies, brands need to compete. As virtual artifacts driven by artificial intelligence adds to voice search traffic, brands that determine voice search can take advantage of high buying intentions to capitalize on the huge profits of organic traffic.

4. Purchase programmed media

Programmatic media buys can use trend models generated by machine learning algorithms to target ads more effectively to the most relevant customers. After Google’s latest brand security scandal, programmatic advertising needs to be smarter. It has revealed that programmatic advertisements through the Google advertising network appear on terrorist websites. Artificial Intelligence can help identify the site and remove it from the list of sites that can be placed.

Action – Attract visitors to tell them about your product

5 tend to model

As previously mentioned, modeling tendencies is the goal of machine learning programs. Machine learning algorithms provide a lot of historical data and use this data to create a trend model that, in theory, can make accurate predictions about the real world. The easy chart below shows the stage of this process.

 

6. Prediction analysis

Propensitive modeling can be used in many different fields, such as predicting the possibility of a specific customer conversion, predicting prices that can be changed by customers, or customers who are likely to repeat the purchase. This app is called forecasting analysis because it uses analytics data to predict customer behavior. The important thing to keep in mind is that the model, as good as a model of inclinational tendency to provide data, so if there is a high-level error or random data, you can not make accurate predictions.

7. The main score

The trend model created by machine learning can be trained to score potential customers based on a set of criteria so that your sales team can determine how “hot” a given leader is worth production. In the B2B business with the sales process of negotiations, it is very important for the sales team to spend a lot.

8. Advertising targeting

Machine learning algorithms can run large amounts of historical data to determine which ones are best for people and at any level during the purchase process. Using this data, they can give them the most effective content at the right time. By using machine learning to continuously optimize thousands of variables, you can achieve more effective ad placements and ad content than traditional methods. However, you still need humans to do creative parts!

Transform – Raise interests of interested users to customers

9. Dynamic price

All marketers know that effective sales lead to more products. Discounts are very powerful, but they can also hurt your bottom line. If you double your sales with two thirds of your small profits, then you will have less profits than you would have been without sales.

Sales are very effective because they allow people to buy your product and never think they can justify the purchase cost. But they also mean that people who pay higher prices pay less than they pay.

Dynamic pricing avoids this problem by targeting specific bids only to users who need to convert. Machine learning can create a trend model whose characteristics indicate that the customer may need to convert quotes and may change without quoting. This means you can maximize sales by increasing sales without sacrificing profitability.

10. Custom Web & App

Using a trend model to predict the customer phase in a buyer’s journey allows you to provide the customer with the most relevant content on an application or web page. If someone on your site is a novice, the content that informs them and makes them interesting will be the most effective, and if they visit it many times and are interested in the product, the more in-depth content about the benefits of the product will be better .

11. Chatbots

Chatbots mimic human intelligence by explaining the user’s problems and completing their orders. You might think chat robots are hard to develop and only big budget big brands can develop them. But in fact, using the open chatbot development platform, it’s fairly easy to make your own chat robot without a lot of developers.

Facebook is interested in promoting the development of branded chatbots. He wants his Messenger application to be where people talk to brand ambassadors. The good news with this brand is that this means they can use some of Facebook’s powerful bot development tools. Using the lessons they learned from the “M” beta (Facebook Messenger’s own chat robot), Facebook created a smart boat engine that lets you train ships through example dialogues and keep your ship engaged with your customers. If you are interested in creating a chat robot for your brand on the messenger platform, Facebook has created useful tutorials that you can find on their Facebook page.

12. Aim again

Like ad targeting, machine learning can be used to determine from historical data which content is most likely to return a customer to a website. My building is an accurate predictive model and what kind of content is most effective for winning different types of clients, machine learning can be used to optimize your targeted ad to make it work.

Engage – get your customers back

13. Predict customer service

It’s easier to attract new customers by duplicating existing customer groups. So keeping the existing happy customer is the key. This is especially true in subscription-based services, where high churn prices can be very expensive. Predictive analysis can be used to determine which customers are most likely to cancel a subscription service, customers unsubscribe by evaluating who has the most common. It is then possible to reach these customers by offering, encouraging or helping to prevent them from beating.

14. Marketing Automation

Marketing automation technology often involves some rules when these rules force active engagement with customers. But who decides this rule? In general, marketers basically guess what works best. Machine learning runs through billions of customer data points and determines when it is the most effective contact time, and what words in the subject line are most effective. This vision can be used to improve the effectiveness of marketing automation efforts.

15 1: 1 dynamic email

In the same way as marketing automation, applying the insights generated by machine learning can create a highly effective 1: 1 dynamic email. Predictive analysis using a trend model may be inclined to set up several categories, sizes and colors from users buying through your previous actions, and showing the most relevant products in communication. When opening email, product inventory, trading, price is correct.

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