This the time we merge both the most urgent and important strategy in Facebook Marketing, the Impact of Transformation once Technology meets Psychology.
Personality has been subject of research for psychologists for a long time. They discussed different aspects of personality and found 5 traits of a person that show his personality. Personality is an anything on which we may have a grasp. It gives you a sense of self-recognition and for others to distinguish you. It covers the traits, the qualities, and characteristics that make difference from others. Different psychologists have given their own definition of psychology. In the words of the American Association of psychologists, personality is “individual differences in characteristic patterns of thinking, feeling, and behaving “How so ever the psychologists define the personality it is obvious that it correlates with life satisfaction. The importance is that we find a way to measure and conceptualize personality. The most prevalent and widely accepted framework is a big five. It means that there are five big factors which may be stated as a model of personality. It is applied in most of the countries of the world as a reliable way to assess and scale the personality.
History of Personality Research
History of personality research goes back to ancient Greek. Hippocrates hypothesized that hot vs. cold and moist vs. cold determined the temperament, and that was stated as humor that was key factors in health and personality traits. Plato gave five personality types such as artistic, sensible, intuitive, and reasoning. Aristotle also proposed similar factors that show peculiarities of personality. Artistic, common sense, intuition, and logic were factors illustrated by him. Sigmund Freud also did extensive research on personality. He categorized the human mind into three parts, the identity, the ego, and the superego. The identity is a primary part of the human mind that aims for survival. The ego is a bridge between id and our experience which we have in our life. The superego represents higher qualities in our personality and creates a moral framework to regulate our behavior. Though this theory had no compelling logic, yet it gave awareness that some of our thoughts, behavior, and motivation are unconscious. According to Carl Jung, an individual has two aspects. They are introverts or extroverts. Introverts mean gaining energy from the internal world and extrovert means they are energized by external word.
How to Write and Create your Facebook Post / Ads based on The Big Five Personality Traits for your social media audience
Mr. Nang – Appointed Social Media Consultant for Jabatan Perdana Menteri. Putrajaya.
Mr. Nang – Appointed Social Media Consultant for Jabatan Perdana Menteri. Putrajaya.
Most contemporary psychologists have told that there exist five basic traits of personality and they are often referred to as big 5 personality traits. An acronym for these five dimensions is OCEAN which describes the traits as;
This trait is related to the characteristics of imagination and insight. It is the elaboration of what a man thinks in his mind. Such people are curious, and they have a wide area of interests. The people with high imagination is open to learn new things and eager to explore the world. Such people are adventurous and creative. The people with low is average humans and they tend to abstract thoughts. It is related to the deep and complex nature of an individual mind and experience. It is termed as intellect or insight. It is related to the willingness to try new things and such people’s ability to think outside the box.
People with such trait are;
Imaginative in nature
They have an insight about what is happing.
A wide range of interests
They prefer variety.
They have a creative mind.
They are intellectual
They are much clever than others
Their thoughts are original
They have a curious mind and try to learn about what they see.
They are complex and deep as the ocean.
They have a perceptive mind
They are courageous and daring
People who have high opens are lovers of art, learning, and creative fun. They are fond of meeting new people. People with low openness are traditional and routine.
It is the personality that has the tendency and ability to control impulses and such people behave in acceptable manners in society. Their behavior is goal-directed. They work within rules and they are good planners and organizers.
Conscientious people have the following characteristics;
They have ambitions and are persistent in their dealing.
They are self-discipline and follow the rules.
They are energetic and hardworking.
They can plan about the future very well.
Those who are conscientious are successful in their education and business. They are fit for leadership positions. People with low conscientiousness are impetuous and impulsive.
This factor is related to two distinct poles of personality. Extroversion and introversion. Such people are interactive and are got inspired by external sources. On the other hand, introverts do not interact much with others and they get energy from their inner self. They love solitude.
Personality significant factors associated with extroversion are;
Such people are sociable and assertive.
They are energetic and talkative
They are kind and affectionate
They are friendly and fun loving
Introverts are less talkative, quite, reserved and live in their thoughts.
They are inspired by their inner self.
This factor is related to your social behavior. It tells us how you get along with others. It is concerned with your orientation to other people of society. It sets your general interaction with others. Some characteristics of such people are as under;
Such people are modest and humble.
They are cheerful and amiable.
They have the qualities of kindness and patience
They are loyal to their job.
They have a sensitive nature.
They are altruistic and tactful.
People with low agreeability are less trustful and they are seldom liked by others.
This trait is related to negative traits. It means that people with a high score in neuroticism have higher negative factors of meanness and incompetence. Following traits are generally of neuroticism;
They are awkward and pessimistic.
They are self critical.
They are timid, fearful and nervous.
They have jealousy for others
They are unstable and unsecure.
People with low neuroticism are confident and adventurous. They are brave and kind.
The Edge of Facebook Marketing: Audience Psychology & Data Breach Marketing May 20th, 2019dehtrain
I believe many websites are not listed in Google Search Engine for a reason(s), so I will list down the MOST common issues in SEO. Here we go!
What are the reasons if you’re not listed in Google Search Engine?
No links pointing to the site
The web server unreliable
txt blocking search engine access to the site
Domain name problem
Site is using some kind of navigation structure that search engine can read/understand
Site is creating dynamic pages that search engines choose not to read
Let’s talk about point one: No links pointing to the site
Search engine ‘crawls’ the web following links from site to site to site. If there are no links from other website pointing to your site, the search engines will never find your site. Although you can ‘submit’ your site to search engine (tell them the existence of your site), but this may not enough. Even if search engine knows your site exist because you told them it does, if NO LINKS from other sites, they may not bother it! Why? Simply because if no others site cares about the link to your site, why should the search engine care? [It’s similar to the social media post: If nobody reposts a post, no one will care. But 1000 reposted, people will start following the person/page that posted this particular “1000 reposted post”. Same theory goes to this]
You may wonder how to solve this ‘problem’, simple, share your website’s link! Ask your friends, colleagues, family member, “yi ma gu jie” to link to it, regardless in their personal blog, website or social network account.
Moving on to point two : Unreliable Web Server
For instance, if you website keeps crashing, or it is unavailable when search engine comes to crawl it- it is impossible for search engine to crawl due to the web server error! Or even if they can get in now then, search engine doesn’t want an unreliable site listed in the organic search result because it causes “bad user experience!”.
So, what to do? Check your site to see is it incredibly slow to load, or it down a lot of time/ most of the time… You can even go to Google to search for “free website performance checking” or http://nibbler.silktide.com/ for site-checking service!
SEO Common Issues: Website not listed in Google Search Engine? July 3rd, 2018Elyssa Ng
Where do people search using Goole Search Engine -SEO?
According to Similar Web, Google.com ranked in the 1st place out of thousands of sites [Global and Malaysia]. Hence, Google.com should keep it on the list because lots of people search the Google index on its own search site, and it feeds many sites.
Search Engine Result
Now, go to Google and type ‘dentist in Malaysia’, then look at the small wording below the search box, you will see something like “About 68,300,000 results (0.59 seconds)”.
It means Google has found over 68million pages that it believes match with these keywords [Dentist in Malaysia] in some way and ranked it accordingly.
How does Google do it?
It begins by looking for pages containing the exact phrase when Google searches for the search term or keywords that you typed in the search box. Next, it looking for pages containing the words close together and for synonyms. For instance, when you search for CAT, Google assumes you might be interested in pages with the word PUSSY. Then, it looks for pages that have the words scattered around. In some cases, pages with words close together ( but not exact phrase ) rank higher than pages with exact phrase. This is becase search engines evaluate pages according to a variety of criteria.
Word in both visible page and nonvisible portions of the HTML source code
Words are weighted in some way
A word in one position is worth more than a word in another position
A word formatted in one way is worth more than a word formatted in another way
Let’s use an example : dentist in Malaysia
A. Search engine finds one page with the keywords in the page’s title (between the <tittle> and </tittle>
B. Another page contains the keyword in somewhere deep in the page text
Question : Which one do you think it will appear higher than the other?
Reason: If the keywords are in the heading on the page, that must be significant; if the keywords appear frequently throughout the page, rather than just once, then it must be mean something.
SEO: Why is Google Search Engine? July 5th, 2018Elyssa Ng
In this globalised generation, everything linked with INTERNET regardless business or personal lifestyle. Why? There could be many reasons such as create awareness, improve brand image, expand target market, build engagement rate, etc. Well, based on the reasons mentioned, Search Engine Optimisation aka SEO plays an important other than Search Engine Marketing, Social Media Marketing, Key Opinion Leader as latter required huge budget to implement.
The vast majority of Website don’t have a chance in the search engine. Why? Because the people creating the website don’t have a clue what they should do to make the site easier for search engine to work with. I could ensure many people had listened the term “SEO “but do they really understand how it works? It is like putting all the keywords together then it will work like how you think it should be? Well, unfortunately, it’s not that simple. SEO is not easy as ABC but if you understand the theory, follow the correct steps, you are able to manage it. Therefore, before we start to create a website, let’s understand how SEO works by surveying the search engine landscape.
What is purpose of SEO? For instance, you have got a problem. You want people to visit your website, in the end bring people to your site to purchase your product, find out what type of service could solve their needs. However, there are so many search engines available how could you target all of them? Alright don’t panic, let’s recognise the terms first!
Search engine is different form search site. Why do I say so?
Search Site : A website where you search for information on the web.
Search Engine : A system that collects pages from web, saves them in huge database, indexes information and provides mechanism for people to search through the data.
We take AOL.com as an example to explain further the difference between these two terms. One might think that AOL.com is a search engine as it has a big search box right at the top. You can enter the keyword or phrase then press Enter/Search to get the result (As shown in the Picture 1)
Search Site Example
However, the fact might disappoint you that AOL.com is a search site not a search engine. The result shown in AOL.com actually gets from Google search engine. In concluding this section, search site is the place where you can search and search engine is the system that actually do all the work.
The article will be which of the search engine should keep it on the list. Stay tuned…
Why SEO important for Business? July 5th, 2018Elyssa Ng
is a top creativity programs instructor, who has got
expertise in various fields and software such as graphic,
video, digital marketing, search engine
optimization, web development, animation &
artificial Intelligence. He teaches these courses to
over 1000 top entrepreneurs across
countries. His courses have received high
admiration for the comprehensive tutorials and
practical approach with lots of hands on
He is a TTC HRDF, Apple ASE, Adobe ACT, a
Computer expert, a Blogger. His teaching style is,
breaking-down complex concepts through simple examples
and animations. That’s why, his students cal l him a
Mul t imedia teacher! For his consistent and timely support to his
students in creativity business, he was awarded “guide to
success responder” badge.
Digital Marketing Freelance Trainer August 16th, 2018dehtrain
Create a variety of commercial websites, use WordPress, sell to customers.
Master WordPress’s internal work to correct, troubleshoot problems and create websites.
Sell website maintenance and maintenance plans to premium customers for repeat results.
Provide the server and hosting environment in the most cost-effective and secure way.
Build and edit web pages within the development environment and environment.
Transfer the WordPress website from level to level and migrate to the site.
With WordPress surpassing 25% of all sites worldwide, there has never been a better time to build revenue and business around it.
You are here because you want to master WordPress, right? good idea. You are in the right place. Moreover, you can complete tasks without learning any programming or coding.
Although WordPress is open source and because it has tens of thousands of developers building resources for it, it still takes a little while to become an expert in building and managing websites. It not only learns WordPress software, but also requires a little bit of graphic design knowledge, hosting and server management, troubleshooting sites or resolving back-end and server configuration issues, and placing development environments on new sites or updating existing sites. When changed.
Master WordPress With This Complete WordPress Course, without learning how to code and without Coding and Programming.
WordPress Free Video Tutorials April 16th, 2018dehtrain
CORPORATE WEB DESIGN & ONLINE MARKETING TRAINING COURSE
OUR NEW WEB DESIGN TRAINING COURSE FOR STARTING TO CREATE A RESPONSIVE WEBSITE AND RUN ONLINE MARKETING (SEO) CAMPAIGN FOR YOU COMPANY AND PRODUCTS.
Today, more and more consumers use the internet to search for the products or services they need. Your business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. Although the cost of designing a website varies, once it’s up and running, a website for a business generally costs around RM1000 a month and, in some cases, as little as RM500.
Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online?
Our web design & online marketing training especially for corporate officials to design, built and maintained itself, and will not only help the company save lots of costs and most importantly fully control of your own website. With the online marketing skills in this training course, you able to bring your sales into another stage you never reach before.
You going to learn to create a responsive website. Responsive web design allows a site’s layout to change as the screen size being used to view that site changes. A widescreen display can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display. Let’s master some important computer tools to complete this whole progress of SEO + Web Design Training Course. Master and learn Adobe Photoshop to edit images and Photos, and picture design we published on our website. Nowadays, we don’t force our students to learn the programming language to design a website, with most effective and easy way lets us learn CMS WordPress system to build the perfect website. Once website ready and publish, we need to think how to bring traffic to our website, with online marketing included submitting your website to google search engine, yahoo, bing, facebook for audience able to find you.
Web Design with SEO for Corporate Workshop April 15th, 2018dehtrain
Tourism Digital Marketing Workshop for Matta members resources bank
This two-day Tour Digital Marketing workshop will teach experts in brand awareness that are now related to each other and how brand engagement can change how brands and customers communicate.
Know your specific customers and their future needs
Develop useful tools in e-Marketing
Identify the components of the digital marketing strategy
Build digital infrastructure
Develop your brand strategy
Pioneering tourism and digital transformation of the major issues
Improve your business/brand awareness
Create a person and unique proposition for your tour package and services
How to make fans / fans / customers
How to find your friends/clients online
How to determine your brand/company branding direction
TRAINER Mr Nang
Mr. Nang is a top creativity programs instructor specialized in digital marketing, artificial intelligence, graphic software, video, search engine optimization and web developer. He teaches these courses to over 1000 top entrepreneurs across countries. His courses have received high admiration for the comprehensive tutorials and practical approach with lots of hands-on examples.
He is a TTC HRDF, Apple ASE, Adobe ACT, a Computer expert, a Blogger. His teaching style is, breaking-down complex concepts through simple examples and animations. For his consistent and timely support to his students in creativity business, he was awarded “guide to success responder” badge.
He graduated in 2000 majored in Information Multimedia Design studied on Visual Communication and Computer Information Technology. Amongst his clients are Panasonic Malaysia, Warner Music and also IOI Group.
Welcome back members of Matta, glad to see you again here. Hope you enjoy the resources bank I create for you here. Please enjoy yourself here, if you need further assistant please drop me the message by fill up the form at the bottom page. Or, call me at +6010 220 6800. the private line for Matta members.
This is Complete Online Marketing Course you should master
The program of our Online Marketing Course offers the opportunity to master the platform-specific skills evaluated by the highest employers while also gaining a broad understanding of the entire digital marketing ecosystem. After this Online Marketing Course, you will be ready to join a big company or a small company and even become a free digital marketer. Learn to create marketing content, use social media to expand your information, discover content in search, run keyword ads, and advertise on Facebook. In addition, learn how video ads and displays work, how to use email for marketing, and use Google Analytics for measurement and optimization. Make a plan to increase your leads and sales from online marketing from our Online Marketing Course.
In this Online Marketing course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that have demonstrated the entire Online Marketing program as an example of how to apply what you learned in the context of B2C and B2B.
Online Marketing Content Strategy
Online Marketing content is at the core of all marketing activities. In this lesson, you learn about how to plan your content marketing, how to develop content tailored to your target audience, and how to measure impact. Our comprehensive online marketing and marketing marketing strategy is trusted by thousands of marketers and companies in more than 100 countries, providing everything you need to create, launch, and optimize winner strategies. Integrated and easily accessible from Online Marketing Course.
Social Media Marketing Strategy
Social Media is a powerful channel for marketers. In this Online Marketing Course, you learn more about key social media platforms, how to manage your social media presence, and how to create effective content for each platform. In this course you will learn how to master social media marketing, blogging, copy writing, email marketing, local search engine optimization, SEO, YouTube marketing, video production and Instagram photography, and we’ll also show you how to personalize Profile just one iPhone or smartphone for your social media profile! Everything You Need To Build A Powerful Online Marketing Existence …You’ll learn what it is to work online, what is not in digital marketing online, and where to spend your time and energy. You’ll learn about the buyer’s psychological journey and how to map it to social media marketing, create your content and sales processes, everything just single course in this Online Marketing Course.
Search Engine Optimization (SEO)
SEO free marketing tool from Google: Get Free Traffic to Your Site with SEO. Search Engines are an essential part of an online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your site’s UX and design, and implement link creation campaigns. Search Engine Optimization is one of the most cost-effective marketing strategies because it offers hundreds of daily orientations to your business for free. Take this SEO training course and follow the proven steps to rank 1st in 1st page on Google. Everything is described in simple English, all recommended tools are free! And welcome to our most powerful Online Marketing Course part!
Performs 3 main steps to get higher ranking and traffic and search engine optimization on Google Search Engine
✔ Keyword Research: Looking for low competition, high conversion keywords
✔ Page Optimization: Optimize your content around this keyword
✔ Disable page optimization: Create authoritative and backlinks around your keywords and content.
This online marketing course SEO section, we will provide you with clear, downloadable and hands-on lessons to help you grow your business (or your future business!).
Dramatically improve your search, traffic and sales rankings
Avoid dangerous SEO myths that can prevent your business
Get instant access to the best free search engine optimization tool
Find the most profitable keywords for your business
Perfect SEO content every time
Find 8 better ways to get high quality backlinks
How to improve your local business without content marketing
Complete a free SEO audit on any website
Use Google Analytics to track SEO metrics
Enables page load speed and mobile friendliness testing
Answer hundreds of SEO questions to students during this lesson
If you follow three steps correctly as shown in the lesson, you can remove your competitors out of the water. Soon you will be at the top of your search results, benefit from high traffic volume, increase your power and increase your sales.
Search Engine Marketing and Gogole Adwords
Optimizing the visibility of search engine results is an essential part of digital marketing. Increasing your search through Search Engine Marketing (SEM) is an effective strategy for achieving your marketing goals. In this lesson, you learn how to create, implement, and optimize an effective campaign with Google AdWords. Learn how our customers use Google AdWords to change sales and earn AdWords certification! Learn how to bring consistent, reliable, high-quality traffic to your website daily with Google AdWords! Your customers are using Google every day to find the products and services you offer, but your competitors are losing their competitive edge as your AdWords campaigns are more optimized than your AdWords campaign. Our Online Marketing Express Course will show you the skills and skills you need to win your business and get consistent and profitable traffic to your site 24 hours a day, 7 days a week.
How to set up your AdWords account from the ground up
The theory behind successful online advertising
What keywords and how to use them for your advantage
How to set up conversion tracking, and how to track incoming calls on your site
How to use Google AdWords to track sales, results, and forms
How to use competitor reports and customer data in your campaigns
How to write and test your ad on A / B
How to improve your Quality Score and your cost-per-click
How to build your account, campaign, ad group, and keyword list for best results
How to analyze the keyword data in Excel to get more in-depth data information
How to automate optimization tasks and run better analytics using tools like SEMrush and Optmyzr
How to regularly monitor your campaign performance
How to see the problems in your account and what needs to be done to solve the problem
How to understand your customers psychologically
Social Media and Facebook ads
Noise into social media can be challenging, and marketers often use paid social marketing tactics to expand their message. In this lesson, you will learn about opportunities for targeted ads on social media and how to conduct an advertising campaign that echoes with the audience. If you have or are planning to create a Small Business Facebook page, I assure you that this Online Marketing course knowledge and strategy will be the quickest and most effective way to reach your first, relative, true and have Targeted fans! We will personally answer all questions and questions (and provide my personal email address!) after the Online Marketing course you attend. So that you can implement this simple strategy in a weaker way. We know this power has a huge audience on one of the most important social media platforms in the world and we look forward to helping you achieve your goals, join us today in our Online Marketing Course.
Have a meaningful understanding of what Facebook does and what it does
Understand the purpose of your Facebook page
Learn the most powerful empowering thought
Learn about the five main elements of each fan page
Optimize your web page name to convert more fans
Optimize your images to convert more fans
Optimize your description to convert more fans
Optimize your apps and tabs to convert more fans
How to use your existing content to maximize your desire
Understand the purpose of your Facebook content
Learn how to make sure Facebook does not go
Learn the most effective strategies for attracting relevant and genuine Facebook fans
Learn about Feed News Facebook algorithm
And post content accordingly to take advantage of the Newsfeed algorithm
How to find your Facebook voice?
How excellent customer service
How to use your Facebook as a motivation to speed up your goals
Advanced Facebook Like Strategy
How to interpret and respond to Facebook’s views
How to control and use your Facebook fans
Email is an effective marketing channel, especially in the conversion phase and customer retention. In this lesson, you learn how to create e-mail marketing strategies, create and execute email activity, and measure the results. Email marketing is the most effective way of online marketing that you can use in your online business. Whether you sell products, services, or just rely on advertising to monetize websites, email marketing will provide the highest return on investment for all online business models. However, the only way to see success through e-mail marketing is to create an effective campaign, and that’s what happens in the process. This course is for online marketing, bloggers, or small business owners who want to use email marketing to grow their business. It doesn’t matter if you’ve done email marketing in the past, or if you’ve never used a email marketing platform before, this course will help you understand everything you need to know.
Launching your first email campaign
Getting started with email marketing
The basics of an email marketing platform
Writing effective emails that inspire action
Growing your email list to increase revenue potential
Whether you are a company worker, blogger or small business owner, your goal is the same. You want to increase revenue from business and email marketing, and if used effectively, will help you do the same. This lesson will explain how to do it and make you a better email marketer. And you going to master these mentioned skills in our Online Marketing Course.
Use Google Analytics for measurement and optimization reports
Being able to track online operations, the effectiveness of digital marketing efforts can also be tracked. In this lesson, you’ll learn how to use Google Analytics to evaluate your audience, evaluate your takeover and your participation, evaluate your conversions to meet your goals, and use these insights to plan and optimize your marketing budget. This online marketing course / google analytics section, is for anyone who wants to grow their business with data-driven decisions, but is working hard because they feel the technical and data pressures. In each part of the course, we’ll walk you through Google Analytics to explain how you can answer strategic issues you may encounter. You can use the same approach as your own data so you can quickly find and document similar views and share it with your management team or client. Specifically, I want to help you identify “low rolls of fruit” corrections or updates that are easy to reach and will have an unbalanced positive impact on your website. Whether you’re a beginner, middle or want to update, this exercise will help you grow your business (or future business!) With Google Analytics. We promise you the only regret is that you did not find this course 6 months ago, and then started studying. Stop making important business decisions in the dark. Sign up today to learn for free and learn how to add Google Analytics with data driven results.
What are the Key Performance Indicators you need to track?
Where should you focus your marketing efforts?
How can you save more visitors on your website and get them converted?
What is a technical problem that prevents sales?
8 Digital Marketing Trends Forecast 2018
1. Voice search progress
With voice search already contributing 20% of search volume, businesses will further consider this search engine optimization strategy strategy in 2018. With all major technology providers investing in virtual assistants, artificial intelligence technologies will advance and become an integral part of the journey between users and brands.
2. The resurgence of marketing has a special effect
In recent years, there has been a significant increase in marketing influences, especially social media. Thinking of the product will show a slump, as new niche audiences appear, including Z-list celebrities, who love the island. This can be a cost-effective way, with around RM7500 for every 100,000 followers, reaching out to the affected and relevant audiences – if done right!
3. More companies are investing in live chat
Live chat is not a bigger channel of communication. We’ve seen the peak of 2017 B2B chat interaction spike across multiple customers. Not only that, it has proven to be a medium of high conversion rates. Businesses will put more proxies online and will be available outside business hours. We will Create a Parrot Bot Together! This course is a Step by Step Guide in Building a Chat Bot for Facebook Messenger.
4. Change to #no filter community
Tired users are polished and Photoshop media. With this growing audience – thanks for false news – the brand will realize that truth is key. Its content will be more realistic, eliminating live video explosions and real life spray weapons.
5. More local inventory
Since its launch in 2016, there have been very few local inventory. You will think of major changes in local motivation, and more retailers will skip that. This problem is difficult to identify LIA values and standard product ads. Google will upgrade this tracking in 2018 …
6. Better measurement of the entire channel
Omni channel is the term I’ve heard many subscribers this year. With 75% of mobile searchers visiting the store within 24 hours, Project Beacon production is not surprising. In 2018, Google will share more information about how they track store visits and give business ideas about how this attribution works – and start using it as a key KPI.
7. Understand the micro-moment
With more devices than people in the world, every single person checks their cell phone 100 times a day on average, the micro moment is important. Decide at a tiny moment; when you check emails, social media or push notifications. Monitor this touch point and its impact on leaders to make macro conversion a top priority.
8. Reducing the norms of more inclusive information
In 2017, we see that key brand campaigns are really focused on gender equality, prejudice and sexuality. Think Heineken Worlds Apart and McCain Apple Ads. Those who have enough confidence will see big players and be more aware of how to target everyone, obscuring gender gap and sex taboo.
Online Marketing Course Malaysia January 7th, 2019dehtrain
Artificial Intelligence Training Course in Digital Marketing
Building Artificial Intelligence Services
Reach – Use various inbound technologies to reach visitors
Coverage involves using technologies such as content marketing, search engine optimization, and other “earned media” to bring visitors to your website and start their buyer journey. Artificial intelligence models and trendy apps can be used at this stage to attract more visitors and provide a more engaging experience for your website.
This is a very attractive AI area. Artificial Intelligence can not write a political opinion or blog article on industry-specific best practices advice, but content generated by artificial intelligence in some areas can be useful and help attract visitors to your site.
For some features, AI content compilers can select elements from the dataset and build a “human exploration” article. AI author named “WordSmith” produces 1.5 billion copies in 2016 and is expected to continue to be popular in the coming years.
The author of AI is very useful for reporting organized events and data. Examples include quarterly earnings reports, sports events and market data. If you operate in areas such as financial services, the resulting AI content may be part of your content marketing strategy. The good news is that the automation vision that the companies behind Wordsmith have announced is a free beta version of its AI writing application so you can try out the technology and see if it might be useful for your brand.
artificial intelligence course malaysia
2. Smart content management
The content policies supported by AI enable you to further attract your visitors by showing relevant content. This technique is most commonly found in the “Buy X Buyers Also Purchase Y on Many Pages” sections, but they can also be used for blogging and messaging content that is more widely available on the web. This is also a good technique for subscribing to business, and more and more people are using this service, the more data to use machine learning algorithms and better content suggestions. Think of the Netflix backup system to continue to recommend you, indicating that you are interested.
Deep Learning Algorithms Course Malaysia
3. Voice search
Voice search is another artificial intelligence technology, but when marketing, it uses technology developed by major players (Google, Amazon, Apple) rather than developing its own capabilities. Voice search will change the future of SEO strategies, brands need to compete. As virtual artifacts driven by artificial intelligence adds to voice search traffic, brands that determine voice search can take advantage of high buying intentions to capitalize on the huge profits of organic traffic.
4. Purchase programmed media
Programmatic media buys can use trend models generated by machine learning algorithms to target ads more effectively to the most relevant customers. After Google’s latest brand security scandal, programmatic advertising needs to be smarter. It has revealed that programmatic advertisements through the Google advertising network appear on terrorist websites. Artificial Intelligence can help identify the site and remove it from the list of sites that can be placed.
Action – Attract visitors to tell them about your product
5 tend to model
As previously mentioned, modeling tendencies is the goal of machine learning programs. Machine learning algorithms provide a lot of historical data and use this data to create a trend model that, in theory, can make accurate predictions about the real world. The easy chart below shows the stage of this process.
6. Prediction analysis
Propensitive modeling can be used in many different fields, such as predicting the possibility of a specific customer conversion, predicting prices that can be changed by customers, or customers who are likely to repeat the purchase. This app is called forecasting analysis because it uses analytics data to predict customer behavior. The important thing to keep in mind is that the model, as good as a model of inclinational tendency to provide data, so if there is a high-level error or random data, you can not make accurate predictions.
7. The main score
The trend model created by machine learning can be trained to score potential customers based on a set of criteria so that your sales team can determine how “hot” a given leader is worth production. In the B2B business with the sales process of negotiations, it is very important for the sales team to spend a lot.
8. Advertising targeting
Machine learning algorithms can run large amounts of historical data to determine which ones are best for people and at any level during the purchase process. Using this data, they can give them the most effective content at the right time. By using machine learning to continuously optimize thousands of variables, you can achieve more effective ad placements and ad content than traditional methods. However, you still need humans to do creative parts!
Transform – Raise interests of interested users to customers
9. Dynamic price
All marketers know that effective sales lead to more products. Discounts are very powerful, but they can also hurt your bottom line. If you double your sales with two thirds of your small profits, then you will have less profits than you would have been without sales.
Sales are very effective because they allow people to buy your product and never think they can justify the purchase cost. But they also mean that people who pay higher prices pay less than they pay.
Dynamic pricing avoids this problem by targeting specific bids only to users who need to convert. Machine learning can create a trend model whose characteristics indicate that the customer may need to convert quotes and may change without quoting. This means you can maximize sales by increasing sales without sacrificing profitability.
10. Custom Web & App
Using a trend model to predict the customer phase in a buyer’s journey allows you to provide the customer with the most relevant content on an application or web page. If someone on your site is a novice, the content that informs them and makes them interesting will be the most effective, and if they visit it many times and are interested in the product, the more in-depth content about the benefits of the product will be better .
Chatbots mimic human intelligence by explaining the user’s problems and completing their orders. You might think chat robots are hard to develop and only big budget big brands can develop them. But in fact, using the open chatbot development platform, it’s fairly easy to make your own chat robot without a lot of developers.
Facebook is interested in promoting the development of branded chatbots. He wants his Messenger application to be where people talk to brand ambassadors. The good news with this brand is that this means they can use some of Facebook’s powerful bot development tools. Using the lessons they learned from the “M” beta (Facebook Messenger’s own chat robot), Facebook created a smart boat engine that lets you train ships through example dialogues and keep your ship engaged with your customers. If you are interested in creating a chat robot for your brand on the messenger platform, Facebook has created useful tutorials that you can find on their Facebook page.
12. Aim again
Like ad targeting, machine learning can be used to determine from historical data which content is most likely to return a customer to a website. My building is an accurate predictive model and what kind of content is most effective for winning different types of clients, machine learning can be used to optimize your targeted ad to make it work.
Engage – get your customers back
13. Predict customer service
It’s easier to attract new customers by duplicating existing customer groups. So keeping the existing happy customer is the key. This is especially true in subscription-based services, where high churn prices can be very expensive. Predictive analysis can be used to determine which customers are most likely to cancel a subscription service, customers unsubscribe by evaluating who has the most common. It is then possible to reach these customers by offering, encouraging or helping to prevent them from beating.
14. Marketing Automation
Marketing automation technology often involves some rules when these rules force active engagement with customers. But who decides this rule? In general, marketers basically guess what works best. Machine learning runs through billions of customer data points and determines when it is the most effective contact time, and what words in the subject line are most effective. This vision can be used to improve the effectiveness of marketing automation efforts.
15 1: 1 dynamic email
In the same way as marketing automation, applying the insights generated by machine learning can create a highly effective 1: 1 dynamic email. Predictive analysis using a trend model may be inclined to set up several categories, sizes and colors from users buying through your previous actions, and showing the most relevant products in communication. When opening email, product inventory, trading, price is correct.