SEO Common Issues: Website not listed in Google Search Engine?

I believe many websites are not listed in Google Search Engine for a reason(s), so I will list down the MOST common issues in SEO. Here we go!

What are the reasons if you’re not listed in Google Search Engine?

  1. No links pointing to the site
  2. The web server unreliable
  3. txt blocking search engine access to the site
  4. Domain name problem
  5. Site is using some kind of navigation structure that search engine can read/understand
  6. Site is creating dynamic pages that search engines choose not to read

Let’s talk about point one: No links pointing to the site

Search engine ‘crawls’ the web following links from site to site to site. If there are no links from other website pointing to your site, the search engines will never find your site. Although you can ‘submit’ your site to search engine (tell them the existence of your site), but this may not enough. Even if search engine knows your site exist because you told them it does, if NO LINKS from other sites, they may not bother it! Why? Simply because if no others site cares about the link to your site, why should the search engine care? [It’s similar to the social media post: If nobody reposts a post, no one will care. But 1000 reposted, people will start following the person/page that posted this particular “1000 reposted post”. Same theory goes to this]

You may wonder how to solve this ‘problem’, simple, share your website’s link! Ask your friends, colleagues, family member, “yi ma gu jie” to link to it, regardless in their personal blog, website or social network account.

Moving on to point two : Unreliable Web Server

For instance, if you website keeps crashing, or it is unavailable when search engine comes to crawl it- it is impossible for search engine to crawl due to the web server error! Or even if they can get in now then, search engine doesn’t want an unreliable site listed in the organic search result because it causes “bad user experience!”.

So, what to do? Check your site to see is it incredibly slow to load, or it down a lot of time/ most of the time… You can even go to Google to search for “free website performance checking” or http://nibbler.silktide.com/ for site-checking service!

SEO: Why is Google Search Engine?

Where do people search using Goole Search Engine -SEO?

According to Similar Web, Google.com ranked in the 1st place out of thousands of sites [Global and Malaysia]. Hence, Google.com should keep it on the list because lots of people search the Google index on its own search site, and it feeds many sites.

Top-Search-Engine-Msia

Search Engine Result

Now, go to Google and type ‘dentist in Malaysia’, then look at the small wording below the search box, you will see something like “About 68,300,000 results (0.59 seconds)”.

search-result

search-result

It means Google has found over 68million pages that it believes match with these keywords [Dentist in Malaysia] in some way and ranked it accordingly.

How does Google do it?

It begins by looking for pages containing the exact phrase when Google searches for the search term or keywords that you typed in the search box. Next, it looking for pages containing the words close together and for synonyms. For instance, when you search for CAT, Google assumes you might be interested in pages with the word PUSSY. Then, it looks for pages that have the words scattered around. In some cases, pages with words close together ( but not exact phrase ) rank higher than pages with exact phrase. This is becase search engines evaluate pages according to a variety of criteria.

  1. Factors:
  • Word in both visible page and nonvisible portions of the HTML source code
  • Words are weighted in some way
  • A word in one position is worth more than a word in another position
  • A word formatted in one way is worth more than a word formatted in another way
  1. Let’s use an example : dentist in Malaysia

    A. Search engine finds one page with the keywords in the page’s title (between the <tittle> and </tittle>

    B. Another page contains the keyword in somewhere deep in the page text

    • Question : Which one do you think it will appear higher than the other?
    • Answer: A
    • Reason: If the keywords are in the heading on the page, that must be significant; if the keywords appear frequently throughout the page, rather than just once, then it must be mean something.

     

Why SEO important for Business?

Why SEO important for your Business today?

In this globalised generation, everything linked with INTERNET regardless business or personal lifestyle. Why? There could be many reasons such as create awareness, improve brand image, expand target market, build engagement rate, etc. Well, based on the reasons mentioned, Search Engine Optimisation aka SEO plays an important other than Search Engine Marketing, Social Media Marketing, Key Opinion Leader as latter required huge budget to implement.

The vast majority of Website don’t have a chance in the search engine. Why? Because the people creating the website don’t have a clue what they should do to make the site easier for search engine to work with. I could ensure many people had listened the term “SEO “but do they really understand how it works? It is like putting all the keywords together then it will work like how you think it should be? Well, unfortunately, it’s not that simple. SEO is not easy as ABC but if you understand the theory, follow the correct steps, you are able to manage it. Therefore, before we start to create a website, let’s understand how SEO works by surveying the search engine landscape.

What is purpose of SEO? For instance, you have got a problem. You want people to visit your website, in the end bring people to your site to purchase your product, find out what type of service could solve their needs. However, there are so many search engines available how could you target all of them? Alright don’t panic, let’s recognise the terms first!

Search engine is different form search site. Why do I say so?

  • Search Site : A website where you search for information on the web.
  • Search Engine : A system that collects pages from web, saves them in huge database, indexes information and provides mechanism for people to search through the data.

We take AOL.com as an example to explain further the difference between these two terms. One might think that AOL.com is a search engine as it has a big search box right at the top. You can enter the keyword or phrase then press Enter/Search to get the result (As shown in the Picture 1)

Picture 1:

Search Site Example

However, the fact might disappoint you that AOL.com is a search site not a search engine. The result shown in AOL.com actually gets from Google search engine. In concluding this section, search site is the place where you can search and search engine is the system that actually do all the work.

The article will be which of the search engine should keep it on the list. Stay tuned…

Digital Marketing Freelance Trainer

Complete Digital Marketing Freelance Trainer

Nang, The Digital Marketing Trainer

is a top creativity programs instructor, who has got
expertise in various fields and software such as graphic,
video, digital marketing, search engine
optimization, web development, animation &
artificial Intelligence. He teaches these courses to
over 1000 top entrepreneurs across
countries. His courses have received high
admiration for the comprehensive tutorials and
practical approach with lots of hands on
examples.
He is a TTC HRDF, Apple ASE, Adobe ACT, a
Computer expert, a Blogger. His teaching style is,
breaking-down complex concepts through simple examples
and animations. That’s why, his students cal l him a
Mul t imedia teacher! For his consistent and timely support to his
students in creativity business, he was awarded “guide to
success responder” badge.

 

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WordPress Free Video Tutorials

100 % Free WordPress Free Tutorial Videos

  • Create a variety of commercial websites, use WordPress, sell to customers.
  • Master WordPress’s internal work to correct, troubleshoot problems and create websites.
  • Sell website maintenance and maintenance plans to premium customers for repeat results.
  • Provide the server and hosting environment in the most cost-effective and secure way.
  • Build and edit web pages within the development environment and environment.
    Transfer the WordPress website from level to level and migrate to the site.

With WordPress surpassing 25% of all sites worldwide, there has never been a better time to build revenue and business around it.

You are here because you want to master WordPress, right? good idea. You are in the right place. Moreover, you can complete tasks without learning any programming or coding.

Although WordPress is open source and because it has tens of thousands of developers building resources for it, it still takes a little while to become an expert in building and managing websites. It not only learns WordPress software, but also requires a little bit of graphic design knowledge, hosting and server management, troubleshooting sites or resolving back-end and server configuration issues, and placing development environments on new sites or updating existing sites. When changed.

Master WordPress With This Complete WordPress Course, without learning how to code and without Coding and Programming.

 

Web Design with SEO for Corporate Workshop

CORPORATE WEB DESIGN & ONLINE MARKETING TRAINING COURSE

OUR NEW WEB DESIGN TRAINING COURSE FOR STARTING TO CREATE A RESPONSIVE WEBSITE AND RUN ONLINE MARKETING (SEO) CAMPAIGN FOR YOU COMPANY AND PRODUCTS.

Today, more and more consumers use the internet to search for the products or services they need. Your business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. Although the cost of designing a website varies, once it’s up and running, a website for a business generally costs around RM1000 a month and, in some cases, as little as RM500.

Whether you provide products or services, your website will provide an alternative location to sell them. As a retailer, a website (eCommerce) is a great place to sell your products to a wider market; even services can be made available globally. Don’t think you’ll be able to sell your products or services online?

Our web design & online marketing training especially for corporate officials to design, built and maintained itself, and will not only help the company save lots of costs and most importantly fully control of your own website. With the online marketing skills in this training course, you able to bring your sales into another stage you never reach before.

You going to learn to create a responsive website. Responsive web design allows a site’s layout to change as the screen size being used to view that site changes. A widescreen display can receive a site design with multiple columns of content while a small screen can have that same content presented in a single column with text and links that are appropriately sized to be read and used on that smaller display. Let’s master some important computer tools to complete this whole progress of SEO + Web Design Training Course. Master and learn Adobe Photoshop to edit images and Photos, and picture design we published on our website. Nowadays, we don’t force our students to learn the programming language to design a website, with most effective and easy way lets us learn CMS WordPress system to build the perfect website. Once website ready and publish, we need to think how to bring traffic to our website, with online marketing included submitting your website to google search engine, yahoo, bing, facebook for audience able to find you.

Tourism Digital Marketing Workshop

Tourism Digital Marketing Workshop for Matta members resources bank

This two-day Tour Digital Marketing workshop will teach experts in brand awareness that are now related to each other and how brand engagement can change how brands and customers communicate.

Purpose:

Know your specific customers and their future needs
Develop useful tools in e-Marketing
Identify the components of the digital marketing strategy
Build digital infrastructure
Develop your brand strategy

Planned content:

Pioneering tourism and digital transformation of the major issues
Improve your business/brand awareness
Create a person and unique proposition for your tour package and services
How to make fans / fans / customers
How to find your friends/clients online
How to determine your brand/company branding direction

TRAINER Mr Nang

Mr. Nang is a top creativity programs instructor specialized in digital marketing, artificial intelligence, graphic software, video, search engine optimization and web developer. He teaches these courses to over 1000 top entrepreneurs across countries. His courses have received high admiration for the comprehensive tutorials and practical approach with lots of hands-on examples.

He is a TTC HRDF, Apple ASE, Adobe ACT, a Computer expert, a Blogger. His teaching style is, breaking-down complex concepts through simple examples and animations. For his consistent and timely support to his students in creativity business, he was awarded “guide to success responder” badge.

He graduated in 2000 majored in Information Multimedia Design studied on Visual Communication and Computer Information Technology. Amongst his clients are Panasonic Malaysia, Warner Music and also IOI Group.

Welcome back members of Matta, glad to see you again here. Hope you enjoy the resources bank I create for you here. Please enjoy yourself here, if you need further assistant please drop me the message by fill up the form at the bottom page. Or, call me at +6010 220 6800. the private line for Matta members.

Workshop notes

Workshop slides

 

PC / Window Resources

PC Version – Software for Professional Video Editing – Adobe Premiere Pro

PC Version – Software for Professional Photo Editing – Adobe Photoshop

PC Version – Software for Professional Video Montage Effect –  Adobe After Effects

PC Version – Software for Professional Vector  Editing – Adobe Illustrator

Crack file for Adobe CS6 PC Version – Click Here

How to Crack Adobe CS6 PC Version – Click Here

Tutorials Video is coming soon

Market Research – Google keyword planner 2018

How to design a Facebook post using Adobe Photoshop

Full Basic Adobe Illustrator Training Videos

SEO Marketing Series Google search console

 

How to setup website domain hosting email account

Digital Market research similarweb – Research on your Competitors website and understand their weakness and strength

SEO Marketing Course Malaysia – WordPress Plugin Yoast SEO

 Accept Payment from Credit Card or Debit Card from Paypal Setup

 

Best trick to download a video from Facebook 2018

2 days Tourism Digital Marketing Workshop – Matta – Sabah Workstation

Tourism Digital Marketing Strategy Workshop Tourism Digital Marketing Strategy Workshop Tourism Digital Marketing Strategy Workshop Tourism Digital Marketing Strategy Workshop Tourism Digital Marketing Strategy Workshop Tourism Digital Marketing Strategy Workshop

Online Marketing Course Malaysia

Online Marketing Course Malaysia

online marketing training course malaysia

online marketing training course malaysia

This is Complete Online Marketing Course you should master

The program of our Online Marketing Course offers the opportunity to master the platform-specific skills evaluated by the highest employers while also gaining a broad understanding of the entire digital marketing ecosystem. After this Online Marketing Course, you will be ready to join a big company or a small company and even become a free digital marketer. Learn to create marketing content, use social media to expand your information, discover content in search, run keyword ads, and advertise on Facebook. In addition, learn how video ads and displays work, how to use email for marketing, and use Google Analytics for measurement and optimization. Make a plan to increase your leads and sales from online marketing from our Online Marketing Course.

Online Marketing Course Malaysia pdf download

Base of Marketing Strategy

In this Online Marketing course, we give you a framework to help you organize and plan your marketing approach. We also introduce you to three companies that have demonstrated the entire Online Marketing program as an example of how to apply what you learned in the context of B2C and B2B.

Online Marketing Content Strategy

Online Marketing content is at the core of all marketing activities. In this lesson, you learn about how to plan your content marketing, how to develop content tailored to your target audience, and how to measure impact. Our comprehensive online marketing and marketing marketing strategy is trusted by thousands of marketers and companies in more than 100 countries, providing everything you need to create, launch, and optimize winner strategies. Integrated and easily accessible from Online Marketing Course.

 

Social Media Marketing Strategy

Social Media is a powerful channel for marketers. In this Online Marketing Course, you learn more about key social media platforms, how to manage your social media presence, and how to create effective content for each platform.  In this course you will learn how to master social media marketing, blogging, copy writing, email marketing, local search engine optimization, SEO, YouTube marketing, video production and Instagram photography, and we’ll also show you how to personalize Profile just one iPhone or smartphone for your social media profile! Everything You Need To Build A Powerful Online Marketing Existence …You’ll learn what it is to work online, what is not in digital marketing online, and where to spend your time and energy. You’ll learn about the buyer’s psychological journey and how to map it to social media marketing, create your content and sales processes, everything just single course in this Online Marketing Course.

Search Engine Optimization (SEO)

SEO free marketing tool from Google: Get Free Traffic to Your Site with SEO. Search Engines are an essential part of an online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your site’s UX and design, and implement link creation campaigns. Search Engine Optimization is one of the most cost-effective marketing strategies because it offers hundreds of daily orientations to your business for free. Take this SEO training course and follow the proven steps to rank 1st in 1st page on Google. Everything is described in simple English, all recommended tools are free! And welcome to our most powerful Online Marketing Course part!

Performs 3 main steps to get higher ranking and traffic and search engine optimization on Google Search Engine

  • ✔ Keyword Research: Looking for low competition, high conversion keywords
  • ✔ Page Optimization: Optimize your content around this keyword
  • ✔ Disable page optimization: Create authoritative and backlinks around your keywords and content.

This online marketing course SEO section, we will provide you with clear, downloadable and hands-on lessons to help you grow your business (or your future business!).

  • Dramatically improve your search, traffic and sales rankings
  • Avoid dangerous SEO myths that can prevent your business
  • Get instant access to the best free search engine optimization tool
  • Find the most profitable keywords for your business
  • Perfect SEO content every time
  • Find 8 better ways to get high quality backlinks
  • How to improve your local business without content marketing
  • Complete a free SEO audit on any website
  • Use Google Analytics to track SEO metrics
  • Enables page load speed and mobile friendliness testing
  • Answer hundreds of SEO questions to students during this lesson

If you follow three steps correctly as shown in the lesson, you can remove your competitors out of the water. Soon you will be at the top of your search results, benefit from high traffic volume, increase your power and increase your sales.

 

Search Engine Marketing and Gogole Adwords

Optimizing the visibility of search engine results is an essential part of digital marketing. Increasing your search through Search Engine Marketing (SEM) is an effective strategy for achieving your marketing goals. In this lesson, you learn how to create, implement, and optimize an effective campaign with Google AdWords. Learn how our customers use Google AdWords to change sales and earn AdWords certification! Learn how to bring consistent, reliable, high-quality traffic to your website daily with Google AdWords! Your customers are using Google every day to find the products and services you offer, but your competitors are losing their competitive edge as your AdWords campaigns are more optimized than your AdWords campaign. Our Online Marketing Express Course will show you the skills and skills you need to win your business and get consistent and profitable traffic to your site 24 hours a day, 7 days a week.

  • How to set up your AdWords account from the ground up
  • The theory behind successful online advertising
  • What keywords and how to use them for your advantage
  • How to set up conversion tracking, and how to track incoming calls on your site
  • How to use Google AdWords to track sales, results, and forms
  • How to use competitor reports and customer data in your campaigns
  • How to write and test your ad on A / B
  • How to improve your Quality Score and your cost-per-click
  • How to build your account, campaign, ad group, and keyword list for best results
  • How to analyze the keyword data in Excel to get more in-depth data information
  • How to automate optimization tasks and run better analytics using tools like SEMrush and Optmyzr
  • How to regularly monitor your campaign performance
  • How to see the problems in your account and what needs to be done to solve the problem
  • How to understand your customers psychologically

 

Social Media and Facebook ads

Noise into social media can be challenging, and marketers often use paid social marketing tactics to expand their message. In this lesson, you will learn about opportunities for targeted ads on social media and how to conduct an advertising campaign that echoes with the audience.  If you have or are planning to create a Small Business Facebook page, I assure you that this Online Marketing course knowledge and strategy will be the quickest and most effective way to reach your first, relative, true and have Targeted fans! We will personally answer all questions and questions (and provide my personal email address!) after the Online Marketing course you attend. So that you can implement this simple strategy in a weaker way. We know this power has a huge audience on one of the most important social media platforms in the world and we look forward to helping you achieve your goals, join us today in our Online Marketing Course.

  • Have a meaningful understanding of what Facebook does and what it does
  • Understand the purpose of your Facebook page
  • Learn the most powerful empowering thought
  • Learn about the five main elements of each fan page
  • Optimize your web page name to convert more fans
  • Optimize your images to convert more fans
  • Optimize your description to convert more fans
  • Optimize your apps and tabs to convert more fans
  • How to use your existing content to maximize your desire
  • Understand the purpose of your Facebook content
  • Learn how to make sure Facebook does not go
  • Learn the most effective strategies for attracting relevant and genuine Facebook fans
  • Learn about Feed News Facebook algorithm
  • And post content accordingly to take advantage of the Newsfeed algorithm
  • How to find your Facebook voice?
  • How excellent customer service
  • How to use your Facebook as a motivation to speed up your goals
  • Advanced Facebook Like Strategy
  • How to interpret and respond to Facebook’s views
  • How to control and use your Facebook fans

 

Email marketing

Email is an effective marketing channel, especially in the conversion phase and customer retention. In this lesson, you learn how to create e-mail marketing strategies, create and execute email activity, and measure the results. Email marketing is the most effective way of online marketing that you can use in your online business. Whether you sell products, services, or just rely on advertising to monetize websites, email marketing will provide the highest return on investment for all online business models. However, the only way to see success through e-mail marketing is to create an effective campaign, and that’s what happens in the process. This course is for online marketing, bloggers, or small business owners who want to use email marketing to grow their business. It doesn’t matter if you’ve done email marketing in the past, or if you’ve never used a email marketing platform before, this course will help you understand everything you need to know.

  • Launching your first email campaign
  • Getting started with email marketing
  • The basics of an email marketing platform
  • Writing effective emails that inspire action
  • Growing your email list to increase revenue potential

Whether you are a company worker, blogger or small business owner, your goal is the same. You want to increase revenue from business and email marketing, and if used effectively, will help you do the same. This lesson will explain how to do it and make you a better email marketer. And you going to master these mentioned skills in our Online Marketing Course.

 

Use Google Analytics for measurement and optimization reports

Being able to track online operations, the effectiveness of digital marketing efforts can also be tracked. In this lesson, you’ll learn how to use Google Analytics to evaluate your audience, evaluate your takeover and your participation, evaluate your conversions to meet your goals, and use these insights to plan and optimize your marketing budget. This online marketing course / google analytics section, is for anyone who wants to grow their business with data-driven decisions, but is working hard because they feel the technical and data pressures. In each part of the course, we’ll walk you through Google Analytics to explain how you can answer strategic issues you may encounter. You can use the same approach as your own data so you can quickly find and document similar views and share it with your management team or client. Specifically, I want to help you identify “low rolls of fruit” corrections or updates that are easy to reach and will have an unbalanced positive impact on your website. Whether you’re a beginner, middle or want to update, this exercise will help you grow your business (or future business!) With Google Analytics. We promise you the only regret is that you did not find this course 6 months ago, and then started studying. Stop making important business decisions in the dark. Sign up today to learn for free and learn how to add Google Analytics with data driven results.

  • What are the Key Performance Indicators you need to track?
  • Where should you focus your marketing efforts?
  • How can you save more visitors on your website and get them converted?
  • What is a technical problem that prevents sales?

8 Digital Marketing Trends Forecast 2018

1. Voice search progress

With voice search already contributing 20% of search volume, businesses will further consider this search engine optimization strategy strategy in 2018. With all major technology providers investing in virtual assistants, artificial intelligence technologies will advance and become an integral part of the journey between users and brands.

2. The resurgence of marketing has a special effect

In recent years, there has been a significant increase in marketing influences, especially social media. Thinking of the product will show a slump, as new niche audiences appear, including Z-list celebrities, who love the island. This can be a cost-effective way, with around RM7500 for every 100,000 followers, reaching out to the affected and relevant audiences – if done right!

3. More companies are investing in live chat

Live chat is not a bigger channel of communication. We’ve seen the peak of 2017 B2B chat interaction spike across multiple customers. Not only that, it has proven to be a medium of high conversion rates. Businesses will put more proxies online and will be available outside business hours. We will Create a Parrot Bot Together! This course is a Step by Step Guide in Building a Chat Bot for Facebook Messenger.

4. Change to #no filter community

Tired users are polished and Photoshop media. With this growing audience – thanks for false news – the brand will realize that truth is key. Its content will be more realistic, eliminating live video explosions and real life spray weapons.

5. More local inventory

Since its launch in 2016, there have been very few local inventory. You will think of major changes in local motivation, and more retailers will skip that. This problem is difficult to identify LIA values and standard product ads. Google will upgrade this tracking in 2018 …

6. Better measurement of the entire channel

Omni channel is the term I’ve heard many subscribers this year. With 75% of mobile searchers visiting the store within 24 hours, Project Beacon production is not surprising. In 2018, Google will share more information about how they track store visits and give business ideas about how this attribution works – and start using it as a key KPI.

7. Understand the micro-moment

With more devices than people in the world, every single person checks their cell phone 100 times a day on average, the micro moment is important. Decide at a tiny moment; when you check emails, social media or push notifications. Monitor this touch point and its impact on leaders to make macro conversion a top priority.

8. Reducing the norms of more inclusive information

In 2017, we see that key brand campaigns are really focused on gender equality, prejudice and sexuality. Think Heineken Worlds Apart and McCain Apple  Ads. Those who have enough confidence will see big players and be more aware of how to target everyone, obscuring gender gap and sex taboo.

 

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Artificial Intelligence Training Course in Digital Marketing

Artificial Intelligence Training Course in Digital Marketing

Building Artificial Intelligence Services

Building Artificial Intelligence Services

Reach – Use various inbound technologies to reach visitors

Coverage involves using technologies such as content marketing, search engine optimization, and other “earned media” to bring visitors to your website and start their buyer journey. Artificial intelligence models and trendy apps can be used at this stage to attract more visitors and provide a more engaging experience for your website.

artificial intelligence facebook marketing course malaysia

artificial intelligence facebook marketing course malaysia.jpg

1. AI generates content

This is a very attractive AI area. Artificial Intelligence can not write a political opinion or blog article on industry-specific best practices advice, but content generated by artificial intelligence in some areas can be useful and help attract visitors to your site.

For some features, AI content compilers can select elements from the dataset and build a “human exploration” article. AI author named “WordSmith” produces 1.5 billion copies in 2016 and is expected to continue to be popular in the coming years.

The author of AI is very useful for reporting organized events and data. Examples include quarterly earnings reports, sports events and market data. If you operate in areas such as financial services, the resulting AI content may be part of your content marketing strategy. The good news is that the automation vision that the companies behind Wordsmith have announced is a free beta version of its AI writing application so you can try out the technology and see if it might be useful for your brand.

artificial intelligence course malaysia

artificial intelligence course malaysia

2. Smart content management

The content policies supported by AI enable you to further attract your visitors by showing relevant content. This technique is most commonly found in the “Buy X Buyers Also Purchase Y on Many Pages” sections, but they can also be used for blogging and messaging content that is more widely available on the web. This is also a good technique for subscribing to business, and more and more people are using this service, the more data to use machine learning algorithms and better content suggestions. Think of the Netflix backup system to continue to recommend you, indicating that you are interested.

Deep Learning Algorithms Course Malaysia

Deep Learning Algorithms Course Malaysia

3. Voice search

Voice search is another artificial intelligence technology, but when marketing, it uses technology developed by major players (Google, Amazon, Apple) rather than developing its own capabilities. Voice search will change the future of SEO strategies, brands need to compete. As virtual artifacts driven by artificial intelligence adds to voice search traffic, brands that determine voice search can take advantage of high buying intentions to capitalize on the huge profits of organic traffic.

4. Purchase programmed media

Programmatic media buys can use trend models generated by machine learning algorithms to target ads more effectively to the most relevant customers. After Google’s latest brand security scandal, programmatic advertising needs to be smarter. It has revealed that programmatic advertisements through the Google advertising network appear on terrorist websites. Artificial Intelligence can help identify the site and remove it from the list of sites that can be placed.

Action – Attract visitors to tell them about your product

5 tend to model

As previously mentioned, modeling tendencies is the goal of machine learning programs. Machine learning algorithms provide a lot of historical data and use this data to create a trend model that, in theory, can make accurate predictions about the real world. The easy chart below shows the stage of this process.

 

6. Prediction analysis

Propensitive modeling can be used in many different fields, such as predicting the possibility of a specific customer conversion, predicting prices that can be changed by customers, or customers who are likely to repeat the purchase. This app is called forecasting analysis because it uses analytics data to predict customer behavior. The important thing to keep in mind is that the model, as good as a model of inclinational tendency to provide data, so if there is a high-level error or random data, you can not make accurate predictions.

7. The main score

The trend model created by machine learning can be trained to score potential customers based on a set of criteria so that your sales team can determine how “hot” a given leader is worth production. In the B2B business with the sales process of negotiations, it is very important for the sales team to spend a lot.

8. Advertising targeting

Machine learning algorithms can run large amounts of historical data to determine which ones are best for people and at any level during the purchase process. Using this data, they can give them the most effective content at the right time. By using machine learning to continuously optimize thousands of variables, you can achieve more effective ad placements and ad content than traditional methods. However, you still need humans to do creative parts!

Transform – Raise interests of interested users to customers

9. Dynamic price

All marketers know that effective sales lead to more products. Discounts are very powerful, but they can also hurt your bottom line. If you double your sales with two thirds of your small profits, then you will have less profits than you would have been without sales.

Sales are very effective because they allow people to buy your product and never think they can justify the purchase cost. But they also mean that people who pay higher prices pay less than they pay.

Dynamic pricing avoids this problem by targeting specific bids only to users who need to convert. Machine learning can create a trend model whose characteristics indicate that the customer may need to convert quotes and may change without quoting. This means you can maximize sales by increasing sales without sacrificing profitability.

10. Custom Web & App

Using a trend model to predict the customer phase in a buyer’s journey allows you to provide the customer with the most relevant content on an application or web page. If someone on your site is a novice, the content that informs them and makes them interesting will be the most effective, and if they visit it many times and are interested in the product, the more in-depth content about the benefits of the product will be better .

11. Chatbots

Chatbots mimic human intelligence by explaining the user’s problems and completing their orders. You might think chat robots are hard to develop and only big budget big brands can develop them. But in fact, using the open chatbot development platform, it’s fairly easy to make your own chat robot without a lot of developers.

Facebook is interested in promoting the development of branded chatbots. He wants his Messenger application to be where people talk to brand ambassadors. The good news with this brand is that this means they can use some of Facebook’s powerful bot development tools. Using the lessons they learned from the “M” beta (Facebook Messenger’s own chat robot), Facebook created a smart boat engine that lets you train ships through example dialogues and keep your ship engaged with your customers. If you are interested in creating a chat robot for your brand on the messenger platform, Facebook has created useful tutorials that you can find on their Facebook page.

12. Aim again

Like ad targeting, machine learning can be used to determine from historical data which content is most likely to return a customer to a website. My building is an accurate predictive model and what kind of content is most effective for winning different types of clients, machine learning can be used to optimize your targeted ad to make it work.

Engage – get your customers back

13. Predict customer service

It’s easier to attract new customers by duplicating existing customer groups. So keeping the existing happy customer is the key. This is especially true in subscription-based services, where high churn prices can be very expensive. Predictive analysis can be used to determine which customers are most likely to cancel a subscription service, customers unsubscribe by evaluating who has the most common. It is then possible to reach these customers by offering, encouraging or helping to prevent them from beating.

14. Marketing Automation

Marketing automation technology often involves some rules when these rules force active engagement with customers. But who decides this rule? In general, marketers basically guess what works best. Machine learning runs through billions of customer data points and determines when it is the most effective contact time, and what words in the subject line are most effective. This vision can be used to improve the effectiveness of marketing automation efforts.

15 1: 1 dynamic email

In the same way as marketing automation, applying the insights generated by machine learning can create a highly effective 1: 1 dynamic email. Predictive analysis using a trend model may be inclined to set up several categories, sizes and colors from users buying through your previous actions, and showing the most relevant products in communication. When opening email, product inventory, trading, price is correct.

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HRDF Claimable Digital Marketing Course

HRDF Claimable Digital Marketing Course

Increase your digital marketing faster with the power of hacker growth skills! In the industry’s key courses, you’ll find the great benefits of digital metrics, including lean analysis, web traffic, digital transformation funnels, LTV and CAC calculations. You also have access to advanced information on inbound marketing, Facebook marketing, SEO tricks,  email marketing, search engine optimization with Google, paid purchases, public relations, viral marketing, and Youtube channel! Everything just a step with our HRDF Claimable Digital Marketing Course!

HRDF Claimable Digital Marketing Course

HRDF Claimable Digital Marketing Course

Growth Business with Digital Marketing and HRDF Claimable Digital Marketing Course

Digital Marketing Toolkit Connection to Economics

Want to achieve great success in modern digital marketing? With this amazing process at your fingertips, you can hone the indispensable skills to attract and retain customers through any online channel. By harnessing the benefits of Digital Marketing.

The increasing need for digital marketing specialists and one of the key success factors is to keep up with the latest trends. This increased capitalization process gives you access to the most relevant and effective information. No boring power lines, forever! This HRDF Claimable Digital Marketing course was developed in collaboration with leading instructional designers. This course is very popular, let you learn the concept of hacker growth and use it immediately. You will go from beginner to very high level, your teacher will take you through the screen at every step. At the end of the course, you will identify your audience, set up a website and drive traffic to your key marketing channels. You can perform the same steps at work or for your clients.

  • Start your own business from scratch
  • Make better decisions about how to market your business
  • Enhance your digital marketing skills to accommodate new jobs or career changes
  • Earn money for digital marketing for free websites

The Complete Digital Marketing Course – HRDF Claimable

Marketing Digital Master and Grow Your Business: Google SEO, Facebook, YouTube, Social Media Marketing, Google Analytics and more!

  • You’ll learn how to use dozens of proven digital marketing strategies
  • You will enhance the brand image and expand your brand audience
  • You’ll learn how to grow your business with all the most popular social media platforms
  • Below you will find your email list, website traffic, number of users and social media
  • Take action throughout the process and you will see tangible results
  • You will increase conversions and sales through real-world technology with Google, Apple, Facebook and Miscroft

With this premium Digital Marketing Course – HRDF Claimable, you able to master these skills as required in these digital marketing strategies:

  • BRANDING
  • WEBSITES
  • EMAIL MARKETING
  • BLOGGING
  • COPYWRITING
  • SEO (Search Engine Optimization)
  • YOUTUBE
  • VIDEO MARKETING
  • FACEBOOK PAGES
  • FACEBOOK GROUPS
  • FACEBOOK ADS
  • FACEBOOK FOR LOCAL BUSINESSES
  • GOOGLE ADS
  • GOOGLE ANALYTICS
  • INSTAGRAM
  • GOOGLE PLUS
  • LIVE-STREAMING ON SOCIAL MEDIA
  • PODCASTING

What is the most popular digital marketing technology in 2018?

So it’s hard to describe them as a new trend or innovation. However, technologies such as large data and analysis, content marketing and automated email / marketing continue to grow very important and will be used by many big and small businesses. We also take marketing machine learning as a new trend. It seems Nang’s trend this year, he’s going to be the theme of integration. In our Digital Marketing Management study using AI – Artificial Intelligence (another free download), you can see that only 6% of companies think their merging process is fully optimized, but many aggressively aggregate. Our visuals can help you use a variety of tools throughout your customer’s lifecycle to plan, manage, and optimize your digital marketing strategies: All these will cover in our HRDF Claimable Digital Marketing Course!

Digital Marketing Course - HRDF Claimable, you able to master these skills as required in these digital marketing strategies

Digital Marketing Course – HRDF Claimable, you able to master these skills as required in these digital marketing strategies

Get ready to get feedback faster – and make changes faster – Maximize your digital marketing results? You have all the strategies you need to grow your hacker.In the first part of the course, you will gain important “full image” skills, including developing your clients, interviewing your target market, and analyzing your “Buyer Center” (your purchasing power in the most targeted markets Strong person). Next, you will learn how to analyze your results. Try any hacker attack and you always want to know what it is to work, where it works, and what needs to be changed. To do this, you need digital marketing tools such as website traffic analytics and lean analytics. Finally, you’ll find a very effective tool to take the burden of new clients – rich people on your online ecosystem. This includes the concept of digital transformation funnels, lifetime customer value (LTV), and customer acquisition costs (CAC).

How to Integrate Digital Media and Technology to Enhance Digital Marketing Contributions

Fortunately, in the last 15 to 20 years, they have followed some of the most dramatic changes in digital marketing and technology. I believe you will be able to enjoy life, follow and change these changes. Remember that we look at organic search, then pay, and then the staggering social media growth and incredible growth that’s happening around the world, especially for smartphones.

Which market trends will be the most important to you and your business in 2018?

HRDF Claimable Most important digital marketing course in 2018

HRDF Claimable Most important digital marketing course in 2018

By finding technology from a variety of technologies, this can show trends above the top 10. There are three clear technologies, each of which exceeds 10%, but other technology tails have the potential to optimize different areas of digital marketing. Let’s look at the top three

Not surprisingly, to look at the top of content marketing, because in every year we run this survey, it’s the top three. We look at content marketing as “participation” fuel for all digital communications from search to social marketing to email marketing and to create a converted web experience. Our Content Marketing Toolbox is very popular as members want to learn more organized ways to map content to people in a customer’s journey.

Even more surprising is that Big Data is in second place. I think this is because marketers are aware of the potential of using data, which we call “operational insights.” To help decide which technology to choose, we expand the short tags we see in some surveys to better define the scope of the response. Big Data is a vague term, but as we broaden our definition of input and prediction analysis, it demonstrates the value of large data-specific marketing techniques, which helps explain why this does not exist.

Ranked third in the artificial intelligence and machine learning. We added this interest in this year’s survey and continue to rank third. It is good to look at the interest in these technologies, and this year we learned a lot from our blogs and expert resources. In our eighth trend, we showed how to map different AI technologies to the customer’s lifecycle.

Here’s a complete list of digital marketing technologies will be taught and master in HRDF Claimable Digital Marketing Course!

  1. Big data (including market and customer perspectives and forecast analysis)
  2. Content Marketing Community (Niche or Vertical Community)
  3. Conversion Rate Optimization (CRO) / Improve Your Website Experience
  4. Display (publisher banner, social media network, including redirect and programming)
  5. Internet of Things (IoT) application
  6. Marketing Automation (Including CRM, Email Marketing, Website Personalization)
  7. Mobile Marketing (Mobile Advertising, Website and Application Development)
  8. Paid search marketing, such as Google Pay Per Click Google
  9. Online PR (including influencers)
  10. Sharing includes affiliates and affiliate marketing
  11. Search Engine Optimization (SEO or organic search)
  12. Social media marketing includes social CRM and social customer services
  13. Wearables (eg Apple Watch, Activity Tracker, Increased Reality)

Top ten marketing trends to take action in 2018

There is no new top marketing technology, so it’s hard to describe it as a new trend or innovation. However, technologies such as large data and analysis, content marketing and automated email / marketing continue to grow very important and will be used by many businesses. So when we look at the trend this year 2018, we will focus on integration. In our review of Digital Marketing Management (other free member downloads) you can see that only 6% of companies think their merging process is fully optimized, but many aggressively combine. Well, let’s look at 10 trends. In these predictions you will see that I will refer to both human learning and machine learning. This is the biggest trend I think will be considered next year. There are many festivals in 2017 and we are beginning to understand this opportunity. By 2018, there will be more choices for solutions and implementation.

10 marketing trends in 2018 training course

10 marketing trends in 2018 training course

Well, let’s look at 10 trends. In these predictions you will see that I will refer to both human learning and machine learning. This is the biggest trend I think will be considered next year. There are many festivals in 2017 and we are beginning to understand this opportunity. By 2018, there will be more choices for solutions and implementation. To support this, I would like to think about how to improve the effectiveness of digital marketing by thinking from a customer perspective about the opportunities available for different types of business through the customer lifecycle. We designed this thinking tool to help experts figure out all potential point of contact on all paid, owned and accessible media. You can then “gap analyze” the use and effectiveness of life cycle communications you use to improve the relevance and responsiveness of your communications.

Trends 1. Integrate marketing activities into the customer’s life cycle – Covered in this HRDF Claimable Digital Marketing Course

In view of the increased complexity of digital marketing and marketing, technologies such as customer travel mapping for different people are increasingly important to help identify the most relevant communications and experiences for different touch points in a customer journey.To support this, I would like to think about how to improve the effectiveness of digital marketing by looking at the customer’s perspective on communication opportunities available for different types of businesses during customer lifecycle. Create managed communications or relationship strategies to prioritize and integrate various marketing communications and experience networks to support customer prospects and acquisitions using techniques such as personal perception and persuasive reconstruction. We designed this thinking tool to help the thinker pass all the potential points of contact in the paid, owned and acquired media. You can then “gap analyze” the use and effectiveness of the lifecycle you use to improve the relevance and responsiveness of communication.

Trend 2. Integrate personality into user journey / customer experience – Covered in this HRDF Claimable Digital Marketing Course

In order to improve the relevance and responsiveness of the communication, the website’s personality has been widely used for electronic commerce for a long time, such as retail, travel and finance services. Recently, using a variety of solutions has led to lower price options. Various network personalities can take different forms. The customized options of SaaS customization integrated into analytic solutions can be integrated with your CMS and Analyze integration.

Trend 3. Bring machine learning into marketing automation – Covered in this HRDF Claimable Digital Marketing Course

Personalization can also be used throughout the e-mail life cycle. However, our survey of email marketing shows that despite the widespread use of e-mail and marketing automation systems, many companies are unable to provide a complete life-cycle system, as shown in the visual life cycle above. We evaluate e-mail segments and locations based on the standard number of non-existent to dynamic content usage.

The results of our email marketing status report surprising: half (50%) did not use any goals, less than one-third (29%) targeted using basic categories, less than 15% segmentation rules and personalized use Specific audiences in the database . This means that they may have missed the opportunity to automatically send email with dynamic content to meet and develop prospects and customers. Although email marketing automation is another technique for more artificial intelligence and machine learning applications. Using machine learning offers the opportunity to automate the location as it does for web personalization. However, personality may be more difficult because of more complicated email ideas. These figures show that many businesses are not ready to use AI and machine learning in e-mail marketing, and they need to use the basic triggering automation feature first.

Trend 4. Integrate social messaging applications into communication – Covered in this HRDF Claimable Digital Marketing Course

The growing use of messaging applications is a trend that we mentioned in previous trends. According to a recent survey by Market Ofcom Communications, more than half of mobile users use Facebook Messenger (61%) and half use WhatsApp (50%). Both of these properties are owned by Facebook. Snapchat mobile apps reach 28% and have 10.1 million unique visitors. We saw some early adopters of this social messaging application marketing application in Smart Insights. Examples include Pizza Hut reservation desk using Messenger and IKEA customer inquiries.

Trend 5. Integrate video into customer journey – Covered in this HRDF Claimable Digital Marketing Course

Videos are also increasingly encouraged by the community. The breakdown of Google’s popularity shows YouTube’s dominance. We have said that YouTube is the second-largest search engine, but this figure shows that it is now more popular with Google Search than the number of users per month (also via comScore Ofcom panel).  This visual reminder gives us the opportunity to use video marketing (with just one option, Google has 10 video ad choices), site descriptive ads, and video redirects through the lifecycle of our customers’ pre-roll ads on YouTube. Reality and virtual reality are closely related to video interaction, but even though we track this point, we see fewer examples and case studies this year.

Trend 6. Integrate content marketing into customer journey using customer interaction strategy  – Covered in this HRDF Claimable Digital Marketing Course

Video is just one type of content, although important. Content marketing has become a hit in the past when it came to evaluating the technologies that will make the biggest future improvements. The trend I see here is that businesses are increasingly looking to content as a source of strategy, which means using different media shown in the lifecycle diagram above to develop a client engagement strategy and, at the practical level, using content such as perceptions for different audiences And content mapping technology. Our research shows that this customer-centric analytics technology is becoming more and more important and should be a good thing for both consumers and businesses!

Trend 7. Integrates search marketing into your content marketing activities – Covered in this HRDF Claimable Digital Marketing Course

If we look at top digital sales channels, search marketing dominates. Social media is lagging behind most industries, though it remains popular among consumers. Now that we know that in many industries, social media can be a great way for your audience to understand your brand, improve your sense of well-being, and your awareness, but usually do not drive sales or sales. So I did not give my own part to social media, though integration is still relevant to other channels like web, search and email marketing.

In natural search, the trend marketers should be aware of is the SERP look and feel, as shown by Mozcast’s SERPs feature update showing the types of links in the top 10k keywords they monitor. It shows the importance of technology, such as knowledge panels (local brands and businesses essential); related issues; rich features / snippets / quick answers and comments. We found that this change in the top three to five places can dramatically change the number of visits to search information. In AdWords, citing a list of new Google features shows more innovation. Much of the content moves around the report compared to the new mobile ad features of previous years, but there are new options like ECPC bidding and smart display campaigns. Here are examples of different types of Google learning machine, including automatic bidding based on Target CPA; auto-targeting means that your ads show you more of your building blocks (such as titles, descriptions, logos, and images) for most business and automated ads.

Trend 8. Integrated Marketing Technology – Covered in this HRDF Claimable Digital Marketing Course

If you follow the marketing techniques, you will certainly see the landscape, which has more than 5,000 suppliers this year.

Our own digital marketing tools are working to get this job done, but with more than 30 categories of insight and automation tools that demonstrate the challenge of integrating marketing technologies. The trend here is the tendency not to provide innovative tools for analysis or automation. Our last two categories highlight these things. Given the majority of martechs, the most appropriate definition is:

“A very large number, especially larger than you need, or you can deal with”

You might expect a trend toward increased use of marketing cloud, but our research shows that it is not widely used.

As we mentioned in this article, machine learning and artificial intelligence are one of the biggest trends here, see this article and the technical infographic for the entire life cycle.

 

Who is the target audience in this HRDF Claimable Digital Marketing Course

  • Entrepreneurs, Business Owners, Blogger, YouTubers, Social Media Fans
  • Site owners who want to increase website traffic, conversions, and sales
  • Business owners wanting to use digital marketing (social media, content marketing, YouTube, and many others) to grow their business
  • Who wants to do their own marketing – not to waste money

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