I believe many websites are not listed in Google Search Engine for a reason(s), so I will list down the MOST common issues in SEO. Here we go!
What are the reasons if you’re not listed in Google Search Engine?
- No links pointing to the site
- The web server unreliable
- txt blocking search engine access to the site
- Domain name problem
- Site is using some kind of navigation structure that search engine can read/understand
- Site is creating dynamic pages that search engines choose not to read
Let’s talk about point one: No links pointing to the site
Search engine ‘crawls’ the web following links from site to site to site. If there are no links from other website pointing to your site, the search engines will never find your site. Although you can ‘submit’ your site to search engine (tell them the existence of your site), but this may not enough. Even if search engine knows your site exist because you told them it does, if NO LINKS from other sites, they may not bother it! Why? Simply because if no others site cares about the link to your site, why should the search engine care? [It’s similar to the social media post: If nobody reposts a post, no one will care. But 1000 reposted, people will start following the person/page that posted this particular “1000 reposted post”. Same theory goes to this]
You may wonder how to solve this ‘problem’, simple, share your website’s link! Ask your friends, colleagues, family member, “yi ma gu jie” to link to it, regardless in their personal blog, website or social network account.
Moving on to point two : Unreliable Web Server
For instance, if you website keeps crashing, or it is unavailable when search engine comes to crawl it- it is impossible for search engine to crawl due to the web server error! Or even if they can get in now then, search engine doesn’t want an unreliable site listed in the organic search result because it causes “bad user experience!”.
So, what to do? Check your site to see is it incredibly slow to load, or it down a lot of time/ most of the time… You can even go to Google to search for “free website performance checking” or http://nibbler.silktide.com/ for site-checking service!