Are you planning on getting a website for your business?
Basically, there are two choices when creating a website for your company or service:
1. Hire professionals to customize your website
2. Do it yourself (DIY)
At first, bricolage will be the most attractive choice, whether it is a bold company or a small start-up company, because it is seemingly inexpensive.
Through experience, the highlight that the DIY option shows to people tells us how difficult it is to understand all the technologies, design tools and options that we have to understand to publish a professional website. If you are using a free platform based on the template. – At the same time try to operate your own business.
Some notes on the DIY website
1. How much time can I spend?
Although the DIY road seems to be an economic option, building a website requires a lot of time, effort and commitment. Even more important is to create a unique and professional look. To this, the learning curve of Web technology is also very steep. At the same time trying to build a real business, it not only puts much pressure on you, it also greatly reduces the time spent on business. On the first day, this is very important for success.
2. Custom pre-construction theme
Most people who do not have graphic design skills or website programming purchase or use pre-built website templates. congratulations. A commercial website that looks like any other 1,000 web sites that use the same template or theme is complete. To make matters worse, if your design experience has little impact, your effort is nothing special, but it is a perfect amateur.
Unexplained problems may suddenly appear easily. For example, unless you know what you are doing, simply adding images and different sized content to pre-created templates will prevent the design from being damaged or being updated in the future. This may be vulnerable to malware and hacking attacks. Most of the changes that can occur with pre-built template options are very limited, and this restriction is causing people to get rid of them.
If you can not do this, you can consider hiring a designer to change the template. This can be the beginning of an infinite money hole. Involving designers at this point may mean that web design companies pay an hour or more more than designing and creating custom websites.
Other important considerations to consider when building templates / website themes:
Is the template you purchased is suitable for smaller pixels divices?
Web sites compatible with mobile devices are automatically resized to fit the screen the customer is viewing. Your website is extremely important because more than 50% (and rapidly growing) customers from smartphones and tablets access your website. If you can not get the necessary information easily, please click the “back” button and try it in a different place.
As a customer, you are trying to purchase running shoes online. The website you clicked on is not suitable for the screen size. Text can not be deciphered. You have to move closer and to read the sentences. The size of the screen is small, cutting everything. You will soon surrender and try other places.
As a business owner, if your website is not suitable for mobile devices you can also offer your competitors Silver Discs to your customers (respond to your website). Consumers have so many options online. They can demand. To keep them on your website, you need an easy-to-use process to purchase or obtain the necessary information. This means paying more attention to the system you want to use than your competitors.
Is the template search engine easy to use?
With such a problem, beyond the initial goal of “own website”, the first timer head can start turning. What does this mean?
However, it does not matter whether many questions make sense. If you want others to find your site by online search, this is the question you should answer. Having a SEF website is essential for a successful online business. After all, if no one can find it, what is the point of investing in your company website? If they can not find your business, they will not be able to get sales or additional inquiries.
When you search for products or services on the Internet, search engines like Google, Yahoo, Bing and others use advanced algorithms to select the site that will appear first in the search results. For sites that work well with these algorithms, the ranking of search results will be higher. There are various aspects to achieving higher levels, and using some templates never covers this complexity. You need to hire a developer ($$) to create a SEF website or learn to do it yourself (more time is needed).
Creating your own website seems like a low budget option. However, it takes time, it takes time and effort to make business work correctly online.
Professional website design
When hiring a website design company, the process begins with a discussion about your business needs and creates a design that can be expanded and adapted to future changes and growth. Excellent design of the user interface is very attractive, it is simple enough to move to where customers want, and this is also very important.
Customize elements of a professional website
A clever and unique design that reflects your business attitude and focus is an important point with the right website. Whether online, verbal or traditional marketing, it will be the center of future marketing. Please include the following.
New websites need to adapt to all screen resolutions (desktop, laptop, tablet, phone). There is no ifs or buts about this. If you are talking to a web designer that can not provide this function, please escape!
Due to increasing regularity, we search on tablets and smartphones on Google. When Google searches for results, consider whether you have responsive or mobile websites. To make sure of that means that Google will improve the ranking and you can browse your site no matter how you decide
Content Management System (CMS)
If your price has changed, there are new services you want to advertise or if you do not want paying for a fee, just by adding new photos or pages. With an excellent CMS, you can update content flexibly as needed.
On the CMS website, any company can easily update the website. This will help sites that need frequent updates to blogs and articles, calendar appointments, frequently modified products and promotions.
With a good CMS, you can update the website text and images with just a few clicks. We need a small amount of technical knowledge. I think that many people avoid ideas entirely and are technically unsatisfactory, but if you can use a good CMS with Microsoft Office, you can easily update your website without any special support I can do it.
Search results on search engines
Familiar with search engines are very competitive (depending on industry and location). The professional web design team needs to ensure compatibility with search engines so that your site can be recognized by the results of engines like Google, Yahoo, Bing etc.
If your visitor sends personal information from your website, you are responsible for that security. The professional team takes it into account and installs the SSL certificate so that your website is safe anyway.
Security is an integral part of the design of corporate websites if visitors are sending personal information or if confidential information (such as login credentials) is present.
After discussing with the website design team, ask them to purchase SSL certificates on your website. The customer confirms the green address bar and the lock and informs that the site is safe whatever happens.
WORDPRESS VS. Custom Build
When thinking about websites for small and medium enterprises, many things can be said about it on the WordPress platform. It is estimated that more than a quarter of all websites on the Internet are based on WordPress. The above points are pretty good, WordPress mobile answer is the most common CMS available, good factory SEO (and can be very personalized), security is also pretty good.
Fully customized websites will include some form of CMS, but this can be adjusted from scratch. But you need to pay it. We speak six numbers instead of four numbers. Unless you are a large company or government, existing products are already available for free, so you do not need to rebuild the CMS wheel.
WordPress is an open source web design platform that develops nearly a quarter of Internet sites globally. Even if you do not know you can use it a lot. It has all the features of a custom website, but it’s easy to use and can be updated without a dedicated webmaster team.
If you are selling goods or services, you can consider using e-commerce sites.
In our view, WordPress and Woocommerce are the best combination. The same company as WordPress owns Woocommerce. This is an all-in-one e-commerce tool that meets the needs of every company. Regardless of whether you are selling services or selling hundreds of products, you can find all the functions and analyzes you need in one place.