Why SEO important for your Business today?
In this globalised generation, everything linked with INTERNET regardless business or personal lifestyle. Why? There could be many reasons such as create awareness, improve brand image, expand target market, build engagement rate, etc. Well, based on the reasons mentioned, Search Engine Optimisation aka SEO plays an important other than Search Engine Marketing, Social Media Marketing, Key Opinion Leader as latter required huge budget to implement.
The vast majority of Website don’t have a chance in the search engine. Why? Because the people creating the website don’t have a clue what they should do to make the site easier for search engine to work with. I could ensure many people had listened the term “SEO “but do they really understand how it works? It is like putting all the keywords together then it will work like how you think it should be? Well, unfortunately, it’s not that simple. SEO is not easy as ABC but if you understand the theory, follow the correct steps, you are able to manage it. Therefore, before we start to create a website, let’s understand how SEO works by surveying the search engine landscape.
What is purpose of SEO? For instance, you have got a problem. You want people to visit your website, in the end bring people to your site to purchase your product, find out what type of service could solve their needs. However, there are so many search engines available how could you target all of them? Alright don’t panic, let’s recognise the terms first!
Search engine is different form search site. Why do I say so?
- Search Site : A website where you search for information on the web.
- Search Engine : A system that collects pages from web, saves them in huge database, indexes information and provides mechanism for people to search through the data.
We take AOL.com as an example to explain further the difference between these two terms. One might think that AOL.com is a search engine as it has a big search box right at the top. You can enter the keyword or phrase then press Enter/Search to get the result (As shown in the Picture 1)
However, the fact might disappoint you that AOL.com is a search site not a search engine. The result shown in AOL.com actually gets from Google search engine. In concluding this section, search site is the place where you can search and search engine is the system that actually do all the work.
The article will be which of the search engine should keep it on the list. Stay tuned…